Welcome Email Series for New Subscribers
3-5 email onboarding sequence for new list signups
The Prompt
The Prompt
Welcome Email Series Generator for New Subscribers
Purpose: Create a 3–4 email automated welcome series that orients new subscribers to your organization and invites simple next steps—without pressure or jargon.
Estimated time to prepare inputs: 10–15 minutes
BEFORE YOU START: Information Needed
Required (gather these first):
- [ORGANIZATION NAME]
- [TONE] (choose one): FORMAL (polished, funder/donor-facing), WARM (friendly, community-centered), CASUAL (light, conversational; minimal slang; no emojis required)
- [MISSION/COMMUNITY] (1 sentence, e.g., “expanding after-school arts programs in [CITY/REGION]”)
- [SIGNER NAME] and [SIGNER TITLE] (typically Executive Director or Communications Lead)
- [REPLY-TO EMAIL]
Helpful to have (use if available):
- [LIST SOURCE] (e.g., website signup, event attendees, petition signers, volunteers)
- [IMPACT METRIC] (e.g., “127 families housed,” “89% job placement,” “2,500 meals served last month”)
- [BENEFICIARY QUOTE] (short, first name or anonymous, permission granted)
- [VOLUNTEER NEED] (e.g., “meal packers,” “mentors,” “event set-up crew”)
- [UPCOMING EVENT] and [EVENT DATE]
- [CITY/REGION] (primary service area)
- [ENTRY GIFT AMOUNT] (typically $10–$50)
- [SOCIAL HANDLES] (e.g., Instagram @org, Facebook /org)
- [EMAIL PLATFORM] (e.g., Mailchimp, Constant Contact, EveryAction, HubSpot)
Standard links (you’ll paste real URLs when building):
- [PREFERENCES LINK] (email preference center)
- [DONATION LINK] (giving page)
- [PRIVACY LINK] (privacy policy)
- [PHYSICAL ADDRESS] (for footer compliance)
- [UTM CAMPAIGN] (suggest: “welcome-series-2025”)
SERIES STRUCTURE & TIMING
Default cadence:
- Email 1: Immediate (on signup)
- Email 2: Day 3
- Email 3: Day 7
- Email 4 (optional soft giving): Day 14
When to use 3 vs. 4 emails:
- Choose 3 emails if your list contains many current donors, you send frequent appeals elsewhere, or you’re in a blackout period for solicitations.
- Choose 4 emails if most subscribers are new to your org, you have minimal overlapping appeals, or you want to introduce an optional, low-barrier giving path.
OUTPUT FORMAT FOR EACH EMAIL
Provide the following for each email:
Email header:
- Purpose: one-sentence goal
- Subject lines (3 options): max 45 characters each
- Preheader: 35–80 characters
Email content (HTML-friendly, not actual HTML):
- Body copy: 200–300 words
- Use [FIRST NAME] with fallback “Friend”
- 5th–8th grade reading level; people-first, jargon-free
- Short paragraphs (2–3 sentences) and scannable bullets
- Bold sparingly for emphasis only
- Max 3 links total; use descriptive link text (not “click here”)
- Primary CTA: button text + [URL placeholder]
- Secondary CTA (optional)
- P.S.: one sentence
- Signature block:
[SIGNER NAME]
[SIGNER TITLE]
[ORGANIZATION NAME]
[REPLY-TO EMAIL]
Plain-text version (required for each email):
- Provide a clean plain-text version with line breaks, no bolding, all URLs fully written out, and clear CTA labels.
Technical and accessibility:
- Suggested image: description + ALT text (600–700px wide, under 150KB; center focal point; ALT text ≤120 characters)
- Mobile considerations: note any elements to optimize (e.g., button ≥44px tall, 16px+ body text, sufficient line spacing)
CONTENT REQUIREMENTS BY EMAIL
Email 1: Welcome & Orientation
Goal: Thank, introduce mission, set expectations.
Must include:
- Warm thanks for subscribing
- 1–2 sentence intro to [MISSION/COMMUNITY]
- What to expect: frequency + topics
- Invite to update preferences [PREFERENCES LINK]
- Follow on [SOCIAL HANDLES]
- Invite replies to [REPLY-TO EMAIL]
- Signed by [SIGNER NAME], [SIGNER TITLE]
A/B testing:
- Provide 3 additional subject line variations
- Provide 2 CTA button text options (e.g., “Set My Email Preferences” vs. “Tell Us What You Want”)
Email 2: Impact Story
Goal: Show your work in action with a proof point.
Must include:
- One program highlight or story
- One tangible [IMPACT METRIC]
- Brief [BENEFICIARY QUOTE] (or staff/partner quote if not available)
- Suggested image with ALT text
- CTA to learn more about the program or read stories
Email 3: Get Involved
Goal: Offer low-friction ways to engage.
Must include:
- 2–3 specific actions, such as:
- Volunteer: [VOLUNTEER NEED]
- Attend: [UPCOMING EVENT] on [EVENT DATE]
- Follow/share on [SOCIAL HANDLES]
- Other low-barrier steps (e.g., sign up for text updates)
- Local tie-in to [CITY/REGION]
- Emphasize choice and no pressure
Email 4 (Optional): Soft Giving Invitation
Goal: Introduce giving as one way to help—no pressure.
Must include:
- Frame giving as “joining the effort” or “powering this work”
- Suggest accessible entry gift [ENTRY GIFT AMOUNT] with [DONATION LINK]
- Offer a non-gift alternative (share, sign, RSVP)
- Respect choice; inclusive, non-guilt language
A/B testing:
- Provide 3 additional subject line variations
- Provide 2 CTA approaches: one gift-focused and one action-focused alternative
QUALITY STANDARDS
Voice & tone:
- Use [TONE] consistently; authentic, mission-focused, not salesy
- One clear goal per email; concrete CTAs
Avoid:
- Clichés (“change the world,” “make a difference”)
- Excessive exclamation points (max 1 per email)
- Walls of text; insider jargon; guilt/shame framing
Accessibility & inclusion:
- Descriptive ALT text; descriptive link text
- High-contrast, readable layout; considerate, culturally inclusive language
- People-first phrasing
Compliance (include in footer of each email):
- [PHYSICAL ADDRESS]
- Unsubscribe link
- [PRIVACY LINK]
- “You’re receiving this because you subscribed to [ORGANIZATION NAME] emails.”
EMAIL PLATFORM SETUP NOTES
Automation triggers:
- Trigger: New contact added to [LIST SOURCE] or opt-in form submission
- Entry criteria: has given consent; email not hard-bounced
- Exclusions on entry: unsubscribed, spam complaints, suppressed domains if applicable
Timing & delays:
- Email 1: immediate
- Email 2: delay 3 days after Email 1
- Email 3: delay 4 days after Email 2
- Email 4 (optional): delay 7 days after Email 3
Suppression logic:
- Suppress current recurring/monthly donors from Email 4
- Suppress anyone who donated in the last 30 days from Email 4 (adjust window if needed)
- Remove anyone who unsubscribes or marks as spam from the sequence
- If a subscriber donates during the series, skip Email 4 and tag as “donor—welcome”
Tracking & tagging:
- Append UTM to all links:
?utm_source=email&utm_medium=welcome&utm_campaign=[UTM CAMPAIGN]
- Tag on entry: “welcome-series”
- Tag on completion: “welcome-series-complete”
- Optional: engagement tags (e.g., “welcome-clicker,” “welcome-nonopener”)
Resend strategy:
- Email 1 only: resend to non-openers after 48 hours with an alternate subject line (do not resend to recipients who clicked)
- Do not resend Email 4
OUTPUT CHECKLIST (verify before finalizing)
- 3–4 complete emails with all required components
- Consistent [TONE]; 5th–8th grade reading level
- One clear goal and one primary CTA per email
- [FIRST NAME]|“Friend” personalization used
- Max 3 links per email; descriptive link text
- Suggested image + ALT text included where requested
- Mobile-friendly notes included; thumb-friendly CTAs
- Plain-text version provided for each email
- Compliance footer elements included
- A/B options for Email 1 and Email 4 included
- Platform setup notes completed
- UTM parameters added to all links
- Respectful, non-guilt language
EXAMPLE OUTPUT FORMAT (sample for Email 1)
Email 1: Welcome
Purpose: Welcome new subscribers and set expectations
Subject lines (choose one or A/B test):
1) Welcome to [ORGANIZATION NAME]
2) Thanks for joining our community
3) Here’s what to expect from us
Preheader: A quick hello and your email preferences inside
Body copy (HTML-friendly):
Hi [FIRST NAME|Friend],
Thank you for signing up for updates from [ORGANIZATION NAME]. Our mission is simple: [MISSION/COMMUNITY].
Here’s what you can expect:
- One to two emails per month
- Short updates from programs in [CITY/REGION]
- Occasional invitations to volunteer or attend events
To make sure you get what you want, choose your topics and frequency.
Primary CTA: Set My Email Preferences [PREFERENCES LINK]
Prefer social updates? Follow us on [SOCIAL HANDLES]. And if you have a question, just reply to this email—we read every message.
P.S. We’re glad you’re here.
[SIGNER NAME]
[SIGNER TITLE]
[ORGANIZATION NAME]
[REPLY-TO EMAIL]
Suggested image: Photo of staff and community members in a program activity, warmly lit, candid
ALT text: Community members participating in a [ORGANIZATION NAME] program
Plain-text version:
Hi [FIRST NAME|Friend],
Thank you for signing up for updates from [ORGANIZATION NAME]. Our mission is: [MISSION/COMMUNITY].
You’ll get 1–2 emails per month with program updates from [CITY/REGION] and invitations to volunteer or attend events.
Set your email preferences here: [PREFERENCES LINK]
Follow us on social: [SOCIAL HANDLES]
Reply with any questions: [REPLY-TO EMAIL]
[SIGNER NAME], [SIGNER TITLE], [ORGANIZATION NAME]
Mobile considerations: Keep body text at least 16px; CTA button at least 44px tall; use a single-column layout
Now generate the full series using the inputs provided, following all requirements above.How to Customize
- Replace all [BRACKETED] fields with your specific information
- Adjust tone and length as needed for your audience
- Review and personalize before using
Pro Tips
- Test this prompt with your preferred AI tool before using in production
- Always review AI output for accuracy and appropriateness
- Customize outputs to match your organization’s voice and brand
Related Prompts
(See other prompts in the communications category)
Example Outputs
Compare scenarios: We tested this prompt with 3 different nonprofit contexts. Each scenario shows outputs from GPT-5, Claude, and Gemini. Select a model above each scenario to compare.
Small Community Org
Rural literacy nonprofit serving families across small towns; volunteer-driven with a friendly, neighborly voice.
View scenario details
Below is a complete 4‑email welcome series for Prairie Pages Literacy Project, using a warm, friendly, community-centered voice and the inputs you provided. All links include required UTM parameters.
Email 1: Welcome & Orientation Purpose: Thank new subscribers, introduce our mission, and set expectations.
Subject lines (choose one or A/B test): 1) Welcome to Prairie Pages 2) We’re glad you’re here 3) A quick hello from Prairie Pages
Additional A/B subject lines: 4) Thanks for joining our reading community 5) Start here: how Prairie Pages works 6) What to expect from us
Preheader: A warm welcome, what we do, and your email preferences inside.
Body copy (HTML-friendly): Hi *|FNAME:Fallback=Friend|*,
Thank you for subscribing to Prairie Pages Literacy Project. We support adult and family literacy in West Central Minnesota so more neighbors can read, learn, and thrive together.
Here’s what you can expect: - One to two emails a month - Short updates from tutoring and family reading programs - Invitations to volunteer or join community events
Want to choose what we send? Update your email preferences anytime so our notes fit your interests and schedule.
Prefer social updates? Find us on Instagram @prairiepagesmn and Facebook /prairiepagesmn for photos, tips, and local news. If a question comes up, just reply. We read every message at hello@prairiepages.org.
We’re grateful you’re here. This community makes reading a shared, joyful part of home and life.
Primary CTA: Start Here https://prairiepages.org/welcome?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Secondary note: To set topics and frequency, visit our email preference center.
P.S. Tell us what you’re most curious about—we love hearing from you.
Signature block: Amelia Ortiz Executive Director Prairie Pages Literacy Project hello@prairiepages.org
A/B test options (CTA button text only): - Set My Email Preferences - Tell Us What You Want
Plain-text version: Hi *|FNAME:Fallback=Friend|*,
Thanks for subscribing to Prairie Pages Literacy Project. We support adult and family literacy in West Central Minnesota.
You’ll get 1–2 emails a month with program updates, volunteer invites, and local event news.
Start here: CTA: Start Here https://prairiepages.org/welcome?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Update preferences any time: https://prairiepages.org/email-preferences?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Follow us: Instagram @prairiepagesmn, Facebook /prairiepagesmn Reply with questions: hello@prairiepages.org
Amelia Ortiz Executive Director, Prairie Pages Literacy Project
Compliance footer: You’re receiving this because you subscribed to Prairie Pages Literacy Project emails. 214 Cedar St, Suite 2, Sauk Centre, MN 56378 Unsubscribe | Privacy Policy: https://prairiepages.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Suggested image: - Description: Smiling tutor and adult learner reading together at a library table; warm, natural light; simple background. - ALT text (≤120 chars): Tutor and adult learner reading side by side at a library table.
Mobile considerations: - Use a single-column layout, 16px+ body text, and 44px+ tall CTA button. - Keep paragraphs to 2–3 sentences; add spacing between bullet points.
Email 2: Impact Story Purpose: Show our work in action with a proof point and invite learning more.
Subject lines (choose one or A/B test): 1) What literacy looks like here 2) A quick story from our tutoring 3) Progress you helped welcome
Preheader: See how neighbors are building reading skills—plus a stat from 2024.
Body copy (HTML-friendly): Hi *|FNAME:Fallback=Friend|*,
Here’s a quick look at how your support for literacy shows up in everyday life.
Last year, 152 adult learners completed tutoring with Prairie Pages. That’s 152 neighbors gaining skills to read mail, study for the GED, help with homework, and feel confident at work and at home.
Lena, a local parent, told us, “Reading with my son is our favorite time now.” Moments like these are why we pair one-on-one tutoring with family reading resources. We meet people where they are—at the library, at home, or online—and celebrate each step.
What you’ll find when you explore our programs: - Friendly tutors who work at a comfortable pace - Family reading ideas you can use right away - Welcoming spaces in West Central Minnesota
If you’re curious about how tutoring works, take a quick look at our overview and stories.
Primary CTA: See How Tutoring Works https://prairiepages.org/welcome?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
P.S. Have a question about getting a tutor or being one? Reply to this email—we’re here to help.
Signature block: Amelia Ortiz Executive Director Prairie Pages Literacy Project hello@prairiepages.org
Plain-text version: Hi *|FNAME:Fallback=Friend|*,
Quick update from Prairie Pages: In 2024, 152 adult learners completed tutoring.
Lena shared, “Reading with my son is our favorite time now.”
Learn how tutoring works and see more stories: CTA: See How Tutoring Works https://prairiepages.org/welcome?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Reply with any questions: hello@prairiepages.org
Amelia Ortiz Executive Director, Prairie Pages Literacy Project
Compliance footer: You’re receiving this because you subscribed to Prairie Pages Literacy Project emails. 214 Cedar St, Suite 2, Sauk Centre, MN 56378 Unsubscribe | Privacy Policy: https://prairiepages.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Suggested image: - Description: Parent and child reading on a couch with a picture book; soft light; faces clearly visible. - ALT text (≤120 chars): Parent and child smiling while reading a picture book together.
Mobile considerations: - Keep image width ~640px and under 150KB. - Use short subheads/bullets and a large, thumb-friendly CTA button.
Email 3: Get Involved Purpose: Offer low-friction ways to engage—no pressure.
Subject lines (choose one or A/B test): 1) Simple ways to plug in 2) Join in—at your own pace 3) Your next step (only if you want one)
Preheader: Volunteer, attend an event, or follow along—choose what fits you.
Body copy (HTML-friendly): Hi *|FNAME:Fallback=Friend|*,
There are many easy ways to be part of this reading community in West Central Minnesota. Choose what feels right for you—there’s no pressure.
Here are a few options: - Volunteer: Be a reading buddy or a book delivery driver. We’ll train you and match you with a good fit. - Attend: Save the date for our Winter Book Swap & Family Read-Along on December 7, 2025. - Spread the word: Follow and share updates on Instagram @prairiepagesmn and Facebook /prairiepagesmn.
Each step helps more neighbors build reading into daily life. Whether you have one hour a month or want to do more, we’ll support you.
Primary CTA: Explore Ways to Get Involved https://prairiepages.org/welcome?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
P.S. Not ready yet? No problem. Stay subscribed and enjoy the updates.
Signature block: Amelia Ortiz Executive Director Prairie Pages Literacy Project hello@prairiepages.org
Plain-text version: Hi *|FNAME:Fallback=Friend|*,
Want an easy next step? Here are a few—no pressure: - Volunteer as a reading buddy or book delivery driver. - Attend the Winter Book Swap & Family Read-Along on December 7, 2025. - Follow us on Instagram @prairiepagesmn and Facebook /prairiepagesmn.
Explore ways to get involved: CTA: Explore Ways to Get Involved https://prairiepages.org/welcome?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Amelia Ortiz Executive Director, Prairie Pages Literacy Project hello@prairiepages.org
Compliance footer: You’re receiving this because you subscribed to Prairie Pages Literacy Project emails. 214 Cedar St, Suite 2, Sauk Centre, MN 56378 Unsubscribe | Privacy Policy: https://prairiepages.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Suggested image: - Description: Volunteers sorting children’s books into boxes labeled by reading level; friendly, candid scene. - ALT text (≤120 chars): Volunteers sorting children’s books into labeled boxes.
Mobile considerations: - Use concise bullets and short lines for scannability. - Keep the CTA centered and at least 44px tall.
Email 4 (Optional): Soft Giving Invitation Purpose: Introduce giving as one way to help—kind, optional, and low-barrier.
Subject lines (choose one or A/B test): 1) One simple way to power this work 2) If you’re able, here’s a $15 path 3) Keep the pages turning, your way
Additional A/B subject lines: 4) Join the effort in a small but strong way 5) A kind nudge—support literacy locally 6) Help welcome more readers this season
Preheader: Give $15 if it works for you—or choose another simple action.
Body copy (HTML-friendly): Hi *|FNAME:Fallback=Friend|*,
You’ve seen how our community shows up for readers. If you’re looking for a simple way to power this work, giving is one option—always your choice.
A gift of $15 helps keep tutoring sessions supplied and supports family reading activities here in West Central Minnesota. If now isn’t the right time, no worries. Sharing an update with a friend or RSVP’ing to an event also moves this work forward.
Two easy paths: - Make a small gift to help sustain tutoring and family reading. - Or take a free action—share our updates, invite a friend, or save the date for the Winter Book Swap & Family Read-Along on December 7, 2025.
Primary CTA (default): See All the Ways to Help https://prairiepages.org/welcome?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Secondary CTA: Give $15 https://prairiepages.org/donate?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
P.S. However you participate—reading, sharing, volunteering, or giving—thank you.
Signature block: Amelia Ortiz Executive Director Prairie Pages Literacy Project hello@prairiepages.org
A/B test options (CTA approaches): - Gift-focused CTA: Give $15 Today (link: https://prairiepages.org/donate?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025) - Action-focused CTA: See All the Ways to Help (link: https://prairiepages.org/welcome?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025)
Plain-text version: Hi *|FNAME:Fallback=Friend|*,
If you’re able, a small gift is one way to join this effort. A $15 donation helps sustain tutoring and family reading in West Central Minnesota.
Prefer a free option? Share our updates with a friend or mark your calendar for the Winter Book Swap & Family Read-Along on December 7, 2025.
See all the ways to help: https://prairiepages.org/welcome?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Give $15: https://prairiepages.org/donate?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Thank you, Amelia Ortiz Executive Director, Prairie Pages Literacy Project hello@prairiepages.org
Compliance footer: You’re receiving this because you subscribed to Prairie Pages Literacy Project emails. 214 Cedar St, Suite 2, Sauk Centre, MN 56378 Unsubscribe | Privacy Policy: https://prairiepages.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Suggested image: - Description: Close-up of a stack of well-loved paperbacks with a Prairie Pages bookmark; soft, inviting colors. - ALT text (≤120 chars): Stack of paperbacks with a Prairie Pages bookmark.
Mobile considerations: - Keep the default action-focused CTA as the first button for clarity. - Ensure high contrast between buttons and background.
EMAIL PLATFORM SETUP NOTES
Automation triggers: - Trigger: New contact added from library desk sign-ups, website newsletter form, and community fair interest cards, or opt-in form submission. - Entry criteria: Consent given; email not hard-bounced. - Exclusions on entry: Unsubscribed, spam complaints, suppressed domains if applicable.
Timing & delays: - Email 1: Immediate on signup. - Email 2: Send 3 days after Email 1. - Email 3: Send 4 days after Email 2. - Email 4 (optional): Send 7 days after Email 3.
When to use 3 vs. 4 emails: - Use all 4 emails when most subscribers are new and there are minimal overlapping appeals. This series is set up for 4 emails with a soft, optional giving invite in Email 4.
Suppression logic: - Suppress current recurring/monthly donors from Email 4. - Suppress anyone who donated in the last 30 days from Email 4 (adjust window as needed). - Remove anyone who unsubscribes or marks as spam from the sequence. - If a subscriber donates during the series, skip Email 4 and tag as “donor—welcome.”
Tracking & tagging: - Append UTM to all links: ?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 - Tag on entry: “welcome-series” - Tag on completion: “welcome-series-complete” - Optional engagement tags: “welcome-clicker,” “welcome-nonopener”
Resend strategy: - Email 1 only: Resend to non-openers after 48 hours with an alternate subject line (use one of the additional subject options). Do not resend to recipients who clicked. - Do not resend Email 4.
List sources (for segmentation/reference in Mailchimp): - Sources include: library desk sign-ups, website newsletter form, and community fair interest cards.
Compliance (include in each email footer): - Physical address: 214 Cedar St, Suite 2, Sauk Centre, MN 56378 - Unsubscribe link - Privacy policy: https://prairiepages.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 - Statement: “You’re receiving this because you subscribed to Prairie Pages Literacy Project emails.”
General mobile and accessibility guidance: - Single-column layout; 16px+ body text; 44px+ buttons; 1.4–1.6 line spacing. - Use descriptive ALT text and descriptive link labels. - Keep color contrast high and avoid text on busy images. - Limit exclamation points to one per email; avoid jargon. - Test in dark mode; ensure logos/graphics have transparent or dark-mode-friendly backgrounds.
Mailchimp notes: - Use merge tag *|FNAME|* with fallback “Friend.” - Campaign name suggestion: welcome-series-2025 - Create segments for suppression rules and engagement tags. - Build the preference center link with UTM as included above.
This series keeps the tone warm and community-centered, offers clear and low-pressure next steps, and stays within the link and readability guidelines.
AI Evaluation Details (Score: 8.8/10)
This is an exceptionally strong output that demonstrates careful attention to the prompt's detailed requirements. The warm, community-centered tone is consistent throughout, the content is genuinely useful and ready to implement, and the writing feels authentic rather than formulaic. Minor issues include a small CTA inconsistency and one link that could be more specific.
- • Excellent tone consistency—warm, neighborly, and pressure-free throughout all four emails, perfectly matching the rural literacy nonprofit context
- • Comprehensive compliance with complex prompt requirements including all A/B test variations, plain-text versions, ALT text, mobile considerations, and platform setup notes
- • Highly practical and implementation-ready with proper Mailchimp merge tags, realistic UTM parameters, and thoughtful suppression logic
- • Strong accessibility features including descriptive link text, appropriate ALT text under 120 characters, and mobile-first design guidance
- • Authentic, jargon-free language at appropriate reading level with natural phrasing like 'We meet people where they are' and 'Choose what feels right for you'
- • Smart strategic choices such as making Email 4's default CTA action-focused rather than donation-focused, reducing pressure while still offering the gift option
- • Excellent use of the beneficiary quote and impact metric, woven naturally into Email 2 rather than feeling forced
- • Thoughtful P.S. lines that reinforce the welcoming, conversational tone and invite dialogue
- • Email 1's primary CTA button text says 'Start Here' but links to a general welcome page rather than the preferences link mentioned in the body copy—creates minor confusion about the primary action
- • The 'Start Here' link in Email 1 is somewhat vague; a more descriptive CTA like 'Learn About Our Programs' or the suggested 'Set My Email Preferences' would be clearer
- • Email 4 lists two CTAs but labels the second as 'Secondary CTA' when both are presented as equal 'Two easy paths'—slight structural inconsistency with the template format
Mid-Size Professional Org
Urban workforce development nonprofit connecting young adults to tech careers; data-driven and partner-facing.
View scenario details
Email 1: Welcome & Orientation Purpose: Welcome new subscribers, share what we do, and set expectations.
Subject lines (choose one): 1) Welcome to South Loop Tech Pathways 2) Glad you’re here, {{ contact.firstname | default("Friend") }} 3) A quick hello from South Loop Tech
A/B testing extras (use for testing and resend): 4) Thanks for joining our tech community 5) What to expect from us (and how often) 6) Meet South Loop Tech Pathways
Preheader: Thanks for subscribing—set your email preferences inside.
Body copy (HTML-friendly): Hi {{ contact.firstname | default("Friend") }},
Thanks for signing up for South Loop Tech Pathways. We prepare young adults on Chicago’s South and West Sides for careers in IT and cybersecurity.
Here’s what to expect: - 1–2 emails a month - Short stories from training and hiring in Chicago, IL - Occasional invites to volunteer or attend events
Want fewer (or more) emails? Choose your topics and frequency any time. We want updates that work for you.
If you’re new to us, take a quick look at what our programs cover—from help desk basics to cybersecurity foundations.
- Bold, practical training led by local pros - Career coaching and employer connections - Support that continues after graduation
Questions or ideas? Just hit reply or email info@southlooptech.org. And if you prefer social updates, follow Instagram @southlooptech, LinkedIn /company/southlooptech, X @SouthLoopTech.
Primary CTA: Set My Email Preferences https://southlooptech.org/email-preferences?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Secondary CTA (optional): Explore our programs https://southlooptech.org/programs?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
P.S. We’re glad you’re here.
Signature block: Dana Kim Director of Communications South Loop Tech Pathways info@southlooptech.org
Compliance footer: 1201 W Roosevelt Rd, Suite 300, Chicago, IL 60608 You’re receiving this because you subscribed to South Loop Tech Pathways emails. Privacy policy: https://southlooptech.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Unsubscribe: {{ unsubscribe_link }}
Plain-text version: Hi {{ contact.firstname | default("Friend") }},
Thanks for signing up for South Loop Tech Pathways. We prepare young adults on Chicago’s South and West Sides for careers in IT and cybersecurity.
What to expect: - 1–2 emails a month - Program stories from Chicago, IL - Occasional volunteer and event invites
Set your email preferences: https://southlooptech.org/email-preferences?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Explore our programs: https://southlooptech.org/programs?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Questions? Reply or email info@southlooptech.org. Follow: Instagram @southlooptech, LinkedIn /company/southlooptech, X @SouthLoopTech
—Dana Kim, Director of Communications
1201 W Roosevelt Rd, Suite 300, Chicago, IL 60608 You’re receiving this because you subscribed to South Loop Tech Pathways emails. Privacy: https://southlooptech.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Unsubscribe: [use your platform’s unsubscribe link]
Suggested image: Bright, candid photo of a small group of trainees at computers with an instructor, inside a Chicago classroom. ALT text: Young adults in Chicago learning IT skills with an instructor.
Mobile considerations: - Use a single-column layout - Body text at least 16px with 1.4–1.6 line height - CTA button at least 44px tall with high contrast - Keep social handles on their own lines for easy tapping
CTA button text options for A/B: - Set My Email Preferences - Tell Us What You Want
Email 2: Impact Story Purpose: Show our work in action with a clear outcome.
Subject lines (choose one): 1) From training to a first IT job 2) What 86% placement looks like 3) Meet a new help desk pro
Preheader: A quick story plus a proof point from our 2024 grads.
Body copy (HTML-friendly): Hi {{ contact.firstname | default("Friend") }},
Here’s a quick story from our training floor.
Marcus joined our IT support track after working retail. He showed up early for labs, stayed late to practice, and leaned on coaching before interviews. “Landing my first help desk role gave me stability and confidence.” —Marcus
He’s not alone. For our 2024 graduates, 86% landed jobs within six months. Many start in help desk or desktop support and grow into network or cybersecurity roles. Employers often tell us they value our grads’ customer skills as much as their technical chops.
What helps make that possible? - Hands-on training mapped to entry-level roles - Certifications support and job search prep - Mock interviews with real hiring managers
Want to see how our IT and cybersecurity programs are set up—from A+ basics to security fundamentals? Take a look at our program overview.
Primary CTA: See how our programs work https://southlooptech.org/programs?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
P.S. If you have a question about training or hiring, reply to this email—we’d love to help.
Signature block: Dana Kim Director of Communications South Loop Tech Pathways info@southlooptech.org
Compliance footer: 1201 W Roosevelt Rd, Suite 300, Chicago, IL 60608 You’re receiving this because you subscribed to South Loop Tech Pathways emails. Privacy policy: https://southlooptech.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Unsubscribe: {{ unsubscribe_link }}
Plain-text version: Hi {{ contact.firstname | default("Friend") }},
Marcus joined our IT support track after working retail. “Landing my first help desk role gave me stability and confidence.” —Marcus
For our 2024 graduates, 86% landed jobs within six months. Entry roles include help desk and desktop support, with paths into networking and cybersecurity.
See how our programs work: https://southlooptech.org/programs?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Questions about training or hiring? Reply to this email.
—Dana Kim, Director of Communications, South Loop Tech Pathways info@southlooptech.org
1201 W Roosevelt Rd, Suite 300, Chicago, IL 60608 You’re receiving this because you subscribed to South Loop Tech Pathways emails. Privacy: https://southlooptech.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Unsubscribe: [use your platform’s unsubscribe link]
Suggested image: Marcus (or a representative trainee) smiling at a workstation, headset on, with a city map or Chicago poster in the background. ALT text: Trainee at a computer help desk station, smiling with headset.
Mobile considerations: - Keep intro and bullets short for quick scanning - Use a large, centered CTA button (≥44px) with clear label - Avoid side-by-side images; use a single image 600–700px wide
Email 3: Get Involved Purpose: Offer low-friction ways to engage—your choice, no pressure.
Subject lines (choose one): 1) Ways to plug in—on your time 2) Volunteer, attend, or share—your choice 3) Join in from right here in Chicago
Preheader: Quick actions you can take to support local tech talent.
Body copy (HTML-friendly): Hi {{ contact.firstname | default("Friend") }},
Want to support young adults training for IT and cybersecurity careers in Chicago? Here are a few simple options—pick what fits your time and interests. No pressure.
- Volunteer: Help with mock interviews or resume reviews. One hour makes a difference for someone preparing for that first help desk role. - Attend: Save the date for our Employer Breakfast & Talent Showcase on January 22, 2026. Meet trainees, hiring partners, and neighbors. - Share: Follow and pass along our updates on Instagram @southlooptech, LinkedIn /company/southlooptech, and X @SouthLoopTech.
Not sure where to start? Tell us what topics you want and how you might like to help. We’ll only send what’s useful.
Primary CTA: Update my preferences https://southlooptech.org/email-preferences?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
P.S. Questions about volunteering or the January event? Reply to this email and we’ll point you to the right person.
Signature block: Dana Kim Director of Communications South Loop Tech Pathways info@southlooptech.org
Compliance footer: 1201 W Roosevelt Rd, Suite 300, Chicago, IL 60608 You’re receiving this because you subscribed to South Loop Tech Pathways emails. Privacy policy: https://southlooptech.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Unsubscribe: {{ unsubscribe_link }}
Plain-text version: Hi {{ contact.firstname | default("Friend") }},
Here are simple ways to get involved in Chicago:
- Volunteer: mock interviews or resume reviews. - Attend: Employer Breakfast & Talent Showcase on January 22, 2026. - Share: Instagram @southlooptech, LinkedIn /company/southlooptech, X @SouthLoopTech.
Update your preferences so we send what’s most helpful: https://southlooptech.org/email-preferences?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Questions about volunteering or the event? Reply to this email.
—Dana Kim, Director of Communications, South Loop Tech Pathways info@southlooptech.org
1201 W Roosevelt Rd, Suite 300, Chicago, IL 60608 You’re receiving this because you subscribed to South Loop Tech Pathways emails. Privacy: https://southlooptech.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Unsubscribe: [use your platform’s unsubscribe link]
Suggested image: Photo of volunteers doing mock interviews with trainees in a bright room; table tents with “Resume Review” visible. ALT text: Volunteers and trainees seated for mock interviews in Chicago.
Mobile considerations: - Keep bullets to 1–2 lines each - Make the CTA button full-width on mobile - Ensure at least 16px text and good contrast for readability
Email 4 (Optional): Soft Giving Invitation Purpose: Introduce giving as one way to help—low pressure, with an alternative action.
Subject lines (choose one): 1) Power this work with a $25 gift 2) Join the effort—give or share 3) Help launch more IT careers
A/B testing extras: 4) Your support keeps training free 5) Start small: $25 helps fuel training time 6) Not ready to give? Share this instead
Preheader: If giving isn’t for you today, here’s another easy way to help.
Body copy (HTML-friendly): Hi {{ contact.firstname | default("Friend") }},
You’ve seen what we do: training, coaching, and real job pathways for young adults in Chicago. If you’d like to support that work, one simple way is a small gift. Even $25 helps cover training time, practice tests, or a bus pass to interviews.
Your gift helps power: - Hands-on IT and cybersecurity labs - Career coaching and mock interviews - Employer connections and job supports
If now isn’t the right time, that’s okay. You can still help by sharing our updates with a friend or coworker, or by telling us what topics you want to hear about next. Every step—big or small—keeps this effort moving.
Primary CTA (gift-focused): Make a $25 starter gift https://southlooptech.org/donate?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Secondary CTA (action-focused alternative): Update my preferences instead https://southlooptech.org/email-preferences?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
P.S. Whether you give, share, or simply stay in the loop—thanks for being part of this community.
Signature block: Dana Kim Director of Communications South Loop Tech Pathways info@southlooptech.org
Compliance footer: 1201 W Roosevelt Rd, Suite 300, Chicago, IL 60608 You’re receiving this because you subscribed to South Loop Tech Pathways emails. Privacy policy: https://southlooptech.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Unsubscribe: {{ unsubscribe_link }}
Plain-text version: Hi {{ contact.firstname | default("Friend") }},
If you’d like to support training and job pathways in Chicago, a small gift helps. Even $25 can fuel lab time, practice tests, or a bus pass to interviews.
Make a $25 starter gift: https://southlooptech.org/donate?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Not the right time to give? No problem. You can update your preferences instead so we send what’s most useful: https://southlooptech.org/email-preferences?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Thanks for being part of this community.
—Dana Kim, Director of Communications, South Loop Tech Pathways info@southlooptech.org
1201 W Roosevelt Rd, Suite 300, Chicago, IL 60608 You’re receiving this because you subscribed to South Loop Tech Pathways emails. Privacy: https://southlooptech.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Unsubscribe: [use your platform’s unsubscribe link]
Suggested image: Close-up of a trainee tapping a “Submit” button on a certification practice test with a supportive coach nearby. ALT text: Trainee and coach reviewing a certification practice test.
Mobile considerations: - Keep paragraphs to 2–3 short sentences - Use one clear primary CTA; place near the middle and end on mobile - Ensure buttons are ≥44px tall with strong color contrast
CTA approaches for A/B: - Gift-focused: “Make a $25 starter gift” - Action-focused: “Update my preferences instead”
EMAIL PLATFORM SETUP NOTES (HubSpot)
Automation triggers: - Trigger: New contact added from website signups, bootcamp applicants, or employer event RSVPs, or submits an opt-in form. - Entry criteria: Consent captured; email not hard-bounced.
Exclusions on entry: - Unsubscribed contacts - Prior spam complaints - Suppressed domains (if applicable)
Cadence and delays: - Email 1: Immediate on entry - Email 2: Send 3 days after Email 1 - Email 3: Send 4 days after Email 2 - Email 4 (optional): Send 7 days after Email 3
Suppression logic: - Suppress current recurring/monthly donors from Email 4. - Suppress anyone who donated in the last 30 days from Email 4. - If a subscriber donates during the series, skip Email 4 and tag as “donor—welcome.” - Remove anyone who unsubscribes or marks as spam from the sequence.
Tracking and tagging: - Add UTM to all links: ?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 - Tag on entry: “welcome-series” - Tag on completion: “welcome-series-complete” - Optional engagement tags based on behavior: “welcome-clicker,” “welcome-nonopener”
Resend strategy: - Email 1 only: Resend to non-openers after 48 hours with an alternate subject (use one of the A/B extras). Do not resend to anyone who clicked. - Do not resend Email 4.
Technical: - Use HubSpot’s unsubscribe token in footer (e.g., {{ unsubscribe_link }}). - Ensure default contact property fallback for first name: {{ contact.firstname | default("Friend") }}. - Image size ~600–700px wide, under 150KB; set ALT text and descriptive file names.
List segmentation ideas: - Source cohorts: website signups, bootcamp applicants, employer event RSVPs - Geography: Chicago-area vs. out-of-area subscribers - Interest tags from preferences center (volunteer, events, hiring partners)
This series uses a CASUAL voice, keeps reading level accessible, limits links, and includes clear, low-pressure next steps. All links above include the UTM string for the welcome-series-2025 campaign.
AI Evaluation Details (Score: 9/10)
This is an exceptionally strong output that demonstrates careful attention to the prompt's detailed requirements. The casual tone is pitch-perfect for the organization—professional but approachable, jargon-free, and genuinely conversational without being overly informal. The series is immediately usable with minimal editing, includes all required technical elements, and shows strategic thinking about donor suppression and engagement pathways.
- • Tone execution is outstanding—authentically casual ('Just hit reply,' 'No pressure,' 'Not the right time? That's okay') while maintaining professionalism appropriate for workforce development
- • Excellent compliance with structural requirements: all 4 emails include proper headers, subject line variations, preheaders, plain-text versions, ALT text, mobile considerations, and A/B testing options
- • Strategic content progression—Email 1 orients, Email 2 proves impact with specific metric (86% placement), Email 3 offers concrete actions, Email 4 introduces giving with genuine low-pressure framing and non-gift alternative
- • Strong accessibility practices throughout: descriptive link text ('See how our programs work' not 'click here'), proper ALT text under 120 characters, mobile-specific guidance, people-first language
- • HubSpot setup notes are thorough and actionable, including smart suppression logic (donors skip Email 4), UTM parameters correctly applied, and practical segmentation suggestions
- • Reading level is appropriately accessible—short paragraphs, scannable bullets, concrete examples (bus pass, practice tests) rather than abstractions
- • Personalization tokens are correctly formatted for HubSpot with proper fallback syntax
- • Subject lines stay under 45 characters and offer genuine variety for testing
- • Email 4 genuinely respects choice with equal-weight CTAs (give OR update preferences) and non-guilt language
- • Email 1 body copy exceeds the 200-300 word guideline slightly (appears to be ~320 words with the bulleted program overview section), though the content is valuable
- • The 'max 3 links total' rule is violated in Email 1 (preferences link, programs link, privacy link in footer, plus social handles could be interpreted as links)—though this is a minor technical interpretation issue
- • Plain-text versions could be slightly more polished in formatting consistency (some use em-dashes for signature, some don't; minor spacing variations)
- • Suggested images are well-described but could benefit from slightly more specific guidance on diversity representation, given the organization's South and West Side Chicago focus
Large Established Org
Regional environmental nonprofit with multi-state programs and broad supporter base; polished, funder-friendly communications.
View scenario details
Email 1: Welcome & Orientation Purpose: Welcome new subscribers, introduce our mission, and set expectations
Subject lines (choose one or A/B test): 1) Welcome to Coastal Resilience Alliance 2) Thank you for subscribing 3) A quick hello from our Gulf Coast team
A/B subject line variations (additional options): 4) Your subscription: what to expect 5) Standing with Gulf Coast communities 6) Inside: set your email preferences
Preheader: Thank you for joining us—meet our mission and set your email preferences.
Body copy (HTML-friendly): Hi [[FirstName or 'Friend']],
Thank you for subscribing to Coastal Resilience Alliance. Our mission is clear: restoring wetlands and protecting coastal communities across the Gulf Coast. These living systems shield homes, jobs, and habitats from storms and rising seas.
Here is what you can expect from us: - One to two emails per month - Brief updates from projects across Gulf Coast (TX, LA, MS, AL, FL) - Occasional invitations to volunteer or attend events
We want our emails to be useful to you. Please take a moment to set your topics and frequency using our email preferences page.
Prefer social updates? Follow us on Instagram @coastalresilience, Facebook /CoastalResilienceAlliance, and X @CoastalRA for timely field notes. And if you have a question or idea, reply to this message at engage@coastalresilience.org—we read every note.
Primary CTA: Explore recent stories https://coastalresilience.org/stories?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Secondary CTA: Set my email preferences https://coastalresilience.org/email-preferences?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
P.S. We are glad you are here—thank you for standing with coastal communities.
Signature block: Renee Baptiste Chief Advancement Officer Coastal Resilience Alliance engage@coastalresilience.org
Compliance footer: You’re receiving this because you subscribed to Coastal Resilience Alliance emails. 1010 Poydras St, Suite 2300, New Orleans, LA 70112 Unsubscribe: https://coastalresilience.org/unsubscribe?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Privacy: https://coastalresilience.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
A/B testing for CTA button text (choose one): - Set My Email Preferences - Tell Us What You Want
Suggested image: A wide, sunlit marsh with staff and community members planting native grasses along a shoreline. ALT text: Coastal Resilience Alliance team and neighbors planting marsh grass along the shoreline.
Mobile considerations: - Use a single-column layout; body text at least 16px. - CTA buttons at least 44px tall with ample spacing. - Keep paragraphs to 2–3 sentences for easy scanning.
Plain-text version: Hi [[FirstName or 'Friend']], Thank you for subscribing to Coastal Resilience Alliance. Our mission is restoring wetlands and protecting coastal communities across the Gulf Coast. You’ll receive 1–2 emails per month with short project updates from Gulf Coast (TX, LA, MS, AL, FL) and occasional invitations to volunteer or attend events. Explore recent stories: https://coastalresilience.org/stories?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Set your email preferences: https://coastalresilience.org/email-preferences?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Questions? Reply to this email: engage@coastalresilience.org — Renee Baptiste Chief Advancement Officer Coastal Resilience Alliance engage@coastalresilience.org You’re receiving this because you subscribed to Coastal Resilience Alliance emails. Unsubscribe: https://coastalresilience.org/unsubscribe?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Privacy: https://coastalresilience.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 1010 Poydras St, Suite 2300, New Orleans, LA 70112
Email 2: Impact Story Purpose: Demonstrate impact with a concrete result and story
Subject lines (choose one or A/B test): 1) 73 miles of shoreline restored 2) How wetlands protect our neighbors 3) Darius’s view from the marsh
Preheader: See how restoration strengthened the Gulf Coast in 2024.
Body copy (HTML-friendly): Hi [[FirstName or 'Friend']],
Along the Gulf Coast, wetlands are our first line of defense. In 2024, our teams and partners restored 73 miles of shoreline—rebuilding habitat and buffering storms for nearby towns.
One project stands out. In a working marsh where small-boat captains navigate narrow cuts, our crews planted native grasses and removed storm debris. Those roots now hold the shoreline in place, and the marsh is coming back to life.
“Our boats can reach the marsh again, and storms worry us less.” —Darius, small-boat captain
Here is what your interest supports: - Shoreline stabilization that slows erosion - Habitat for fish, birds, and oysters - Practical protection for homes and jobs
This is careful, steady work. It takes science, local knowledge, and time on the water. We are grateful to share these results with you and welcome your questions.
Primary CTA: Read the full story https://coastalresilience.org/stories?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
P.S. We will share more field updates and ways to stay involved in the weeks ahead.
Signature block: Renee Baptiste Chief Advancement Officer Coastal Resilience Alliance engage@coastalresilience.org
Compliance footer: You’re receiving this because you subscribed to Coastal Resilience Alliance emails. 1010 Poydras St, Suite 2300, New Orleans, LA 70112 Unsubscribe: https://coastalresilience.org/unsubscribe?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Privacy: https://coastalresilience.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Suggested image: Darius at the helm of a small boat beside healthy marsh grass and stabilized shoreline. ALT text: Small-boat captain passing restored marsh grass along a stable shoreline.
Mobile considerations: - Keep the quote on its own line for readability. - Ensure button contrast is high and at least 44px tall.
Plain-text version: Hi [[FirstName or 'Friend']], Along the Gulf Coast, wetlands protect nearby towns. In 2024, our teams and partners restored 73 miles of shoreline. “Our boats can reach the marsh again, and storms worry us less.” —Darius, small-boat captain This work stabilizes shorelines, supports habitat, and strengthens communities. Read the full story: https://coastalresilience.org/stories?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 — Renee Baptiste Chief Advancement Officer Coastal Resilience Alliance engage@coastalresilience.org You’re receiving this because you subscribed to Coastal Resilience Alliance emails. Unsubscribe: https://coastalresilience.org/unsubscribe?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Privacy: https://coastalresilience.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 1010 Poydras St, Suite 2300, New Orleans, LA 70112
Email 3: Get Involved Purpose: Offer low-friction ways to engage—no pressure
Subject lines (choose one or A/B test): 1) Simple ways to get involved 2) Volunteer, attend, or share—your choice 3) Join us across the Gulf Coast
Preheader: Options for Gulf Coast supporters—volunteer, attend, or share.
Body copy (HTML-friendly): Hi [[FirstName or 'Friend']],
There are many ways to support coastal resilience. Choose what works for you—no pressure.
Here are a few options: - Volunteer: Join marsh grass planters or debris cleanup crews. These are hands-on, half-day shifts with training on site. - Attend: Save the date for the Gulf Coast Restoration Summit on February 12, 2026. Hear from scientists, local leaders, and partners. - Share: Follow and share updates on Instagram @coastalresilience, Facebook /CoastalResilienceAlliance, and X @CoastalRA to spread the word in your community.
Whether you are in TX, LA, MS, AL, or FL—or cheering from elsewhere—your voice matters. Even one conversation about wetlands can spark a neighbor’s interest or a school’s field trip.
When you are ready, explore opportunities and stories that show the work up close.
Primary CTA: See ways to get involved https://coastalresilience.org/stories?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
P.S. Reply to this email if you want to receive volunteer alerts in your parish or county.
Signature block: Renee Baptiste Chief Advancement Officer Coastal Resilience Alliance engage@coastalresilience.org
Compliance footer: You’re receiving this because you subscribed to Coastal Resilience Alliance emails. 1010 Poydras St, Suite 2300, New Orleans, LA 70112 Unsubscribe: https://coastalresilience.org/unsubscribe?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Privacy: https://coastalresilience.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Suggested image: Volunteers in gloves planting marsh grass along a shoreline with city skyline faint in the distance. ALT text: Volunteers planting marsh grass during a shoreline restoration day.
Mobile considerations: - Use short bullets and generous spacing between list items. - Keep the CTA button centered with ample padding.
Plain-text version: Hi [[FirstName or 'Friend']], There are many ways to support coastal resilience. Choose what fits your schedule—no pressure. - Volunteer: marsh grass planters or debris cleanup crews. - Attend: Gulf Coast Restoration Summit on February 12, 2026. - Share: Instagram @coastalresilience, Facebook /CoastalResilienceAlliance, X @CoastalRA. See ways to get involved: https://coastalresilience.org/stories?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Reply if you want local volunteer alerts. — Renee Baptiste Chief Advancement Officer Coastal Resilience Alliance engage@coastalresilience.org You’re receiving this because you subscribed to Coastal Resilience Alliance emails. Unsubscribe: https://coastalresilience.org/unsubscribe?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Privacy: https://coastalresilience.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 1010 Poydras St, Suite 2300, New Orleans, LA 70112
Email 4 (Optional): Soft Giving Invitation Purpose: Introduce giving as one way to help—without pressure
Subject lines (choose one or A/B test): 1) Join the effort to power this work 2) Your support keeps wetlands strong 3) An optional way to help—if you wish
A/B subject line variations (additional options): 4) A small gift, big impact along the coast 5) Stand with Gulf Coast communities today 6) Prefer actions over gifts? Options inside
Preheader: If giving is right for you, here is a simple way to help—plus non-gift options.
Body copy (HTML-friendly): Hi [[FirstName or 'Friend']],
You have seen how steady work restores shorelines and protects neighbors. If it is the right time for you, one way to help is a modest gift that powers field crews, seedlings, and community outreach.
A first gift of $35 helps sustain planning and on-the-ground restoration. Your support—at any level—joins partners, volunteers, and staff who care for wetlands and the people who depend on them.
If a gift is not a fit today, we understand. You can still help by sharing updates with a friend, inviting a neighbor to the next volunteer day, or saving the date for the Gulf Coast Restoration Summit on February 12, 2026. Every action strengthens this effort.
Thank you for considering any step that feels right for you.
Primary CTA (Option B, action-focused alternative): Explore recent stories https://coastalresilience.org/stories?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Alternative CTA (Option A, gift-focused): Give $35 to power restoration https://coastalresilience.org/donate?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
P.S. Your interest alone helps—thank you for staying connected.
Signature block: Renee Baptiste Chief Advancement Officer Coastal Resilience Alliance engage@coastalresilience.org
Compliance footer: You’re receiving this because you subscribed to Coastal Resilience Alliance emails. 1010 Poydras St, Suite 2300, New Orleans, LA 70112 Unsubscribe: https://coastalresilience.org/unsubscribe?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Privacy: https://coastalresilience.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025
Suggested image: Close-up of healthy marsh grass with a soft horizon line, sunrise lighting. ALT text: Healthy marsh grass at sunrise along a restored Gulf Coast shoreline.
Mobile considerations: - Keep the CTA button large and separated from other text. - Avoid multiple inline links; use one clear primary button.
Plain-text version: Hi [[FirstName or 'Friend']], If it’s the right time for you, one way to help is a modest gift that powers crews, seedlings, and community outreach. A first gift of $35 supports steady restoration work. Prefer an action instead? Share an update with a friend, invite a neighbor to volunteer, or save the date for the Gulf Coast Restoration Summit on February 12, 2026. Option A — Give $35 to power restoration: https://coastalresilience.org/donate?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Option B — Explore recent stories: https://coastalresilience.org/stories?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 — Renee Baptiste Chief Advancement Officer Coastal Resilience Alliance engage@coastalresilience.org You’re receiving this because you subscribed to Coastal Resilience Alliance emails. Unsubscribe: https://coastalresilience.org/unsubscribe?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 Privacy: https://coastalresilience.org/privacy?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 1010 Poydras St, Suite 2300, New Orleans, LA 70112
EMAIL PLATFORM SETUP NOTES
Automation platform: - EveryAction (use existing welcome workflow or create new)
Automation triggers: - Trigger: New contact added via website newsletter signup, petition signers from the Protect Our Shores campaign, or event attendee opt-in. - Entry criteria: Consent captured; email not hard-bounced. - Exclusions on entry: Unsubscribed, spam complaints, suppressed domains, or records without permission.
Timing & delays: - Email 1: Immediate upon entry. - Email 2: Send 3 days after Email 1. - Email 3: Send 4 days after Email 2. - Email 4 (optional): Send 7 days after Email 3.
When to use 3 vs. 4 emails: - Use all 4 emails if most subscribers are new and other appeals are minimal. - Suppress Email 4 if you are in a solicitation blackout or your list includes many current donors.
Suppression logic: - Suppress current recurring/monthly donors from Email 4. - Suppress anyone who donated in the last 30 days from Email 4 (adjust window as needed). - If a subscriber donates during the series, skip Email 4 and tag as “donor—welcome.” - Remove anyone who unsubscribes or marks as spam from the sequence immediately.
Tracking & tagging: - Append UTM to all links: ?utm_source=email&utm_medium=welcome&utm_campaign=welcome-series-2025 - Entry tag: welcome-series - Completion tag: welcome-series-complete - Optional engagement tags: welcome-clicker, welcome-nonopener.
Resend strategy: - Email 1 only: Resend to non-openers after 48 hours with an alternate subject line from the A/B list. Do not resend to anyone who clicked. - Do not resend Email 4.
Technical and accessibility standards: - Use a single-column layout; 16px+ body text; adequate line spacing. - Buttons ≥44px tall with high color contrast and clear labels. - Center focal point images, 600–700px wide, <150KB; ALT text ≤120 characters. - Ensure unsubscribe and privacy links are present in the footer. - From name: Coastal Resilience Alliance; From email: engage@coastalresilience.org - Reply-to: engage@coastalresilience.org
Segmenting for relevance (optional): - Audience source fields (website, petition, event) to tailor future content. - Geography fields (TX, LA, MS, AL, FL) for local volunteer alerts.
Campaign naming: - Automation/Workflow name: Welcome Series 2025 - UTM Campaign: welcome-series-2025 - Email internal names: E1-Welcome, E2-Impact, E3-Get-Involved, E4-Soft-Giving
This series delivers a formal, clear orientation; one goal per email; concise CTAs; and low-pressure paths to engage.
AI Evaluation Details (Score: 8.8/10)
This is a highly polished, professional output that demonstrates excellent adherence to the formal tone requested while maintaining warmth and accessibility. The series is complete, well-structured, and immediately usable with only minor technical adjustments needed. The content authentically represents environmental nonprofit communications without falling into clichés.
- • Exceptional tone consistency—formal yet accessible, avoiding jargon while maintaining professionalism appropriate for a funder-facing organization
- • Complete adherence to template requirements including all A/B testing options, plain-text versions, ALT text, mobile considerations, and platform setup notes
- • Strong mission-centered storytelling that uses concrete impact (73 miles, Darius's quote) without hyperbole or guilt-based framing
- • Excellent progression across emails: welcome → proof → engagement → optional giving, each with a single clear purpose
- • Thoughtful accessibility features including descriptive link text, ALT text under 120 characters, and mobile optimization notes
- • Non-pressuring language in Email 4 that genuinely offers alternatives to giving and respects subscriber choice
- • Practical platform setup notes with appropriate suppression logic for donors and clear tagging strategy
- • Email 1 has 4 total links (stories, preferences, unsubscribe, privacy) when the template specifies max 3 links in body—compliance links in footer are standard but the body should prioritize preferences over stories
- • The Primary CTA in Email 1 points to 'stories' rather than the preferences link, which contradicts the stated purpose of orientation and setting expectations—preferences should be the primary action
- • Email 4's dual CTA presentation (Option A/Option B) is slightly confusing in the HTML version—the template asks for one primary and notes an alternative for A/B testing, not both presented simultaneously
- • Minor inconsistency: some emails use em dashes without spaces, others use 'and'—small polish issue for a formal organization
Test Summary: Generated Nov 2, 2025 • 3 scenarios • 9 total outputs • Average quality score: 8.71/10 • Total validation cost: $0.6395