About Page Copy
Organizational story and mission for About page
The Prompt
The Prompt
Write concise, donor- and community-facing About page copy for [ORGANIZATION NAME] using the inputs provided.
The About page copy should:
- Follow this structure, in order: 1) H1 headline (6–10 words); 2) Mission statement (1–2 sentences); 3) Origin story (why founded, [YEAR FOUNDED], problem you set out to solve – 1 short paragraph); 4) What we do now (programs/services, [SERVICE AREA], who you serve, [PEOPLE SERVED]/year – 1 paragraph); 5) Impact snapshot (1–3 metrics with timeframe and source); 6) Values/approach (3–5 bullets); 7) Credibility cues (partners/accreditations/awards – optional); 8) Link line to Programs, Team, Annual Report; 9) Closing call to action.
- Be 450–550 words with short sentences and scannable paragraphs.
- Use [TONE]: FORMAL (polished, funder-facing), WARM (welcoming, community-centered), or CASUAL (friendly, youth-forward). Default WARM if unspecified.
- Aim for Grade [READING LEVEL] (8–10 recommended); define acronyms on first use; avoid jargon.
- Include these specifics: [YEAR FOUNDED], [SERVICE AREA], [PEOPLE SERVED]/year, [PROGRAMS/CORE SERVICES], [IMPACT METRICS] (e.g., “In 2024, 87%…”), [VALUES] or [APPROACH], [PARTNERS/ACCREDITATIONS] (optional), [AWARDS] (optional).
- Write a benefit-focused H1 (center community impact, not the organization).
- Replace vague claims with concrete facts; use active voice; people-first, inclusive language.
- Add a “Learn more” line linking to: [PROGRAMS URL], [TEAM URL], [ANNUAL REPORT URL].
- Close with a single sentence CTA to [CALL TO ACTION] linking to [CTA URL] (e.g., Donate, Volunteer, Subscribe).
- Do not fabricate data; if an optional element is unknown, omit it rather than guessing.
- Avoid clichés (“make a difference,” “empower communities”) unless paired with a metric or example.
- No personal sign-off; organizational voice only.
Quality matters more than flourish. Prioritize clarity, specificity, and credibility. Center the community served before the organization; show change with time-bound metrics and plain-English outcomes. Keep copy skimmable for busy donors, partners, media, and volunteers. Avoid mission drift, buzzwords, and inflated claims; ensure dates, numbers, and service areas are accurate and current. Link to deeper content instead of over-explaining.How to Customize
- Replace all [BRACKETED] fields with your specific information
- Adjust tone and length as needed for your audience
- Review and personalize before using
Pro Tips
- Test this prompt with your preferred AI tool before using in production
- Always review AI output for accuracy and appropriateness
- Customize outputs to match your organization’s voice and brand
Related Prompts
(See other prompts in the communications category)
Example Outputs
Compare scenarios: We tested this prompt with 3 different nonprofit contexts. Each scenario shows outputs from GPT-5, Claude, and Gemini. Select a model above each scenario to compare.
Small Community Org
Neighborhood food access and mutual aid serving Chicago’s South Side
View scenario details
Fresh, affordable food for South Side families
Mission We connect South Side residents with fresh, culturally relevant food and the tools to choose it every day. With dignity and local leadership, we advance everyday health.
Our beginning Neighbors in Englewood, Back of the Yards, and Washington Park asked for easier access to quality produce and help navigating benefits. In 2017, local growers, parents, and health workers formed Southside Fresh Food Collaborative to reduce long trips for groceries, cut costs, and remove barriers to programs that put food on the table.
What we do now Today we serve about 1,250 people each year across Chicago’s South Side neighborhoods of Englewood, Back of the Yards, and Washington Park. Our weekly mobile produce pantry brings no‑cost fruits and vegetables to park sites, schools, and block corners. A community fridge network (6 sites) offers 24/7 take‑what‑you-need access stocked by neighbors and partners. We provide SNAP (Supplemental Nutrition Assistance Program) enrollment assistance so families can stretch budgets. Youth garden apprenticeships create paid learning and leadership opportunities for teens. With local clinics, including Friend Health Centers, we host nutrition workshops that fit cultural traditions and everyday budgets.
Impact snapshot - In 2024, 428,000 pounds of fresh food distributed (pantry logs). - In 2023, 82% of surveyed participants reported eating fruits/vegetables 4+ days per week after 8 weeks (participant surveys, n=312). - From 2022–2024, 95% of 610 SNAP applications submitted were approved within 60 days (state verification).
Values and approach - Dignity first: Choice-based distribution, welcoming staff, zero judgment. - Community leadership: We hire from the neighborhood and co-design programs with resident councils. - Cultural relevance: Foods and recipes reflect the traditions of South Side families. - Accountability: We measure outcomes quarterly and adjust services based on data and feedback. - Sustainability: We reduce waste through fridges, gleaning, and local sourcing.
Credibility We are a Feeding America partner agency via the Greater Chicago Food Depository (GCFD). We partner with the Chicago Park District and Friend Health Centers. Our team maintains ServSafe certified food handling. We hold a Candid (GuideStar) Gold Transparency Seal. Recent recognition includes 2023 Healthy Chicago Equity Champion (Chicago Department of Public Health) and 2022 Neighborhood Opportunity Fund grantee (City of Chicago).
Learn more Programs: https://southsidefresh.org/programs Team: https://southsidefresh.org/team 2024 Annual Report: https://southsidefresh.org/reports/2024-annual-report.pdf
Volunteer with us to stock fridges, host pantry stops, or mentor youth: https://southsidefresh.org/volunteer
AI Evaluation Details (Score: 8.8/10)
This is a strong, professional About page that adheres closely to the template while maintaining warmth and specificity. It successfully centers community impact, uses concrete metrics effectively, and avoids common nonprofit clichés. The copy is scannable, credible, and would require minimal editing for publication.
- • Excellent use of specific, sourced metrics with sample sizes and timeframes (e.g., 'n=312', 'state verification') that build credibility
- • Strong community-centered language throughout—'Neighbors asked,' 'hire from the neighborhood,' 'take-what-you-need'—that feels authentic to mutual aid values
- • Perfect adherence to structure and word count (appears to be ~520 words, within 450-550 range)
- • Effective definition of SNAP on first use and clear, jargon-free language appropriate for Grade 8 reading level
- • Values section translates abstract concepts into concrete practices ('Choice-based distribution, welcoming staff, zero judgment')
- • Benefit-focused H1 that centers families rather than the organization
- • Appropriate handling of all optional elements with specific partner names and award details
- • Clean, functional link formatting and clear CTA that specifies volunteer activities
- • The 'Mission' section header could be omitted or replaced with the actual word 'Mission statement' for better clarity, though this is a minor stylistic choice
- • The phrase 'advance everyday health' in the mission is slightly abstract compared to the otherwise concrete language—'improve daily nutrition' might be more specific
- • Very minor: 'no‑cost' uses an en-dash instead of hyphen, which may render inconsistently across browsers (should be 'no-cost')
Mid-Size Professional Org
Regional digital equity nonprofit supporting broadband access and adoption in Appalachia
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Reliable internet, skills, and devices for Appalachia
Mission Mountain Connect Alliance partners with residents, counties, and clinics to close the digital divide across Eastern Kentucky and southern West Virginia. We deliver practical broadband planning, digital skills training, and affordable devices so people can work, learn, and access care.
Origin We were founded in 2010 by local leaders who saw neighbors shut out of jobs, school, and healthcare because reliable, affordable internet and skills were out of reach. Early efforts revealed fragmented planning and scarce capacity at the county level. We set out to solve those gaps with regional coordination, clear data, and hands-on support.
What we do now Today, we serve 6,800 people each year across 12 counties in Eastern Kentucky and southern West Virginia, focusing on students, job seekers, older adults, small business owners, and patients in rural clinics. Our programs include: broadband planning and grant technical assistance for counties; device refurbishment and distribution; 20–40 hour digital skills courses; small business e‑commerce training; and telehealth navigator services embedded in rural clinics. We work alongside county governments, libraries, and clinics to build lasting local capacity.
Impact snapshot - From 2022–2024, secured $18.7M in public broadband investments for partner counties (grant award letters). - In 2024, 1,850 residents completed digital skills courses; 72% reported new employment or wage gains within 6 months (post-course surveys, n=1,214). - Since 2021, distributed 3,200 refurbished laptops with a 98% 90‑day functionality rate (asset tracking logs).
Values and approach - Equity: Prioritize households with low incomes, veterans, older adults, and learners without home internet or devices. - Practical results: Tie every program to measurable outcomes—connections built, jobs gained, clinics served. - Transparency: Publish open dashboards and budgets; share methods and data with partners and the public. - Data‑driven regional planning: Use mapping, field surveys, and cost models to guide investments across counties. - Local coalition building and capacity transfer: Convene counties and libraries; train local staff to sustain programs and manage funds.
Credibility - National Digital Inclusion Alliance (NDIA) affiliate; Appalachian Regional Commission (ARC) grantee; Microsoft Airband community partner. - Memoranda of understanding with 14 public libraries. - 2022 Kentucky Nonprofit Network Excellence in Advocacy Award; 2023 West Virginia Department of Economic Development Community Impact Award.
Learn more Programs: https://mountainconnectalliance.org/programs Team: https://mountainconnectalliance.org/team 2024 Annual Report: https://mountainconnectalliance.org/reports/2024-annual-report.pdf
Donate to connect more neighbors with broadband, skills, and devices: https://mountainconnectalliance.org/donate
AI Evaluation Details (Score: 8.8/10)
This is a strong, professional About page that adheres closely to the template while maintaining credibility and specificity. The formal tone is appropriate, data citations are exemplary, and the structure is clean and scannable. Minor weaknesses include a slightly mechanical feel in places and one small structural deviation.
- • Exceptional data transparency—every metric includes source, timeframe, and sample size (e.g., 'n=1,214'), which builds credibility and models best practice
- • Benefit-focused H1 that centers community outcomes ('Reliable internet, skills, and devices for Appalachia') rather than organizational ego
- • Concrete, jargon-free language throughout; acronyms defined on first use (NDIA, ARC); reading level appropriate for grade 10
- • Impact metrics are time-bound, specific, and tied to real outcomes (employment gains, functionality rates, dollar amounts)
- • Values section successfully avoids clichés by pairing principles with concrete actions ('Publish open dashboards,' 'train local staff')
- • Proper use of active voice and people-first language ('residents completed,' 'households with low incomes')
- • Word count (approximately 485 words) falls within the 450–550 target
- • All required elements present: H1, mission, origin, programs, impact, values, credibility, links, CTA
- • Formal tone maintained consistently without becoming stiff or inaccessible
- • No fabricated data or inflated claims; appropriately omits optional elements when not provided
- • The 'Values and approach' section combines two distinct elements (values and approach) under one heading, slightly deviating from the template's structure which lists them separately
- • Some phrasing feels slightly formulaic ('We set out to solve those gaps,' 'Today, we serve'), though this is minor and may be unavoidable in template-driven copy
- • The origin story, while clear, could be slightly more vivid—'local leaders who saw neighbors shut out' is good but borders on generic nonprofit language
- • The CTA line is functional but not particularly compelling; 'Donate to connect more neighbors' is clear but could be more emotionally resonant within the formal tone
Large Established Org
National STEM education nonprofit reaching underrepresented youth in major U.S. metro areas
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Real-world coding pathways for every young person
Mission BrightPath Youth Coding expands access to computer science so young people gain skills, confidence, and networks to thrive in school and work. We partner with communities to remove barriers and turn interest into opportunity.
Our beginning We started in 2004 to address a clear gap: most middle and high school students—especially outside well-resourced schools—had few chances to learn coding, collaborate on real projects, or access a reliable device and internet. A small group of educators and technologists launched after-school clubs and device lending to make quality learning possible after the bell. The goal was simple then and now: meet youth where they are and open durable pathways into tech and related careers.
What we do today We serve 85,000 learners each year through after-school coding clubs (grades 6–12), summer immersion bootcamps, teacher professional development, internship matching with tech employers, and laptop and hotspot lending. We operate in 18 metropolitan areas across the United States, with hubs in Atlanta, Chicago, Houston, Los Angeles, New York City, and Seattle. We work with students, educators, and families to build projects that matter locally—apps, games, data stories—and to connect advanced learners with paid, real-world experiences.
Impact snapshot - In the 2023–2024 school year, 83% of club participants completed a multi-week project and advanced at least one course level (program records, n=41,326). - Since 2004, 1.2 million hours of instruction delivered and 450,000 project submissions reviewed (learning platform analytics). - In 2024, 68% of eligible seniors in bootcamps reported enrolling in a computing major or credential within 6 months (graduate follow-up survey, n=2,118).
Values and approach - Youth voice: Students shape themes, tools, and showcase events. - Inclusion: Welcoming spaces, accessible materials, and supports for diverse learners. - Real-world relevance: Portfolios, internships, and community use cases drive learning. - Continuous learning: We use data and feedback to improve every cycle. - We co-create curricula with students and educators, offer stipends and wraparound supports, and publish open-source projects so schools can reuse what works.
Credibility Site partners include Boys & Girls Clubs of America and city school districts in 12 cities. Corporate partners include Google.org and Adobe. Recognition and transparency: Candid (GuideStar) Platinum Transparency Seal; Charity Navigator 4‑star rating; 2023 Fast Company World Changing Ideas honoree (Education category); 2021 National Center for Women & Information Technology (NCWIT) AspireIT Impact Award.
Learn more: Programs https://brightpathcoding.org/programs | Team https://brightpathcoding.org/team | Annual Report https://brightpathcoding.org/reports/2024-annual-report.pdf
Subscribe for stories, data, and ways to get involved: https://brightpathcoding.org/subscribe
AI Evaluation Details (Score: 8.8/10)
This is a strong, professional About page that successfully balances casual tone with credibility. It follows the template structure precisely, incorporates all required data points accurately, and maintains scannable formatting. The copy is concrete, metric-driven, and avoids common nonprofit clichés while remaining accessible at the target reading level.
- • Excellent H1 that centers community benefit ('every young person') rather than organizational ego
- • Highly specific, time-bound impact metrics with transparent sourcing (n= sample sizes, data sources cited)
- • Casual tone executed well—conversational without being unprofessional ('meet youth where they are,' 'after the bell')
- • Strong adherence to structure: all 9 required sections present in correct order
- • Concrete program details and geographic specificity build credibility
- • Values section integrates the approach narrative naturally rather than feeling like a checklist
- • Proper acronym definition (NCWIT) and avoidance of unexplained jargon
- • Active voice and people-first language throughout ('learners,' 'students shape')
- • Credibility section efficiently lists partners, ratings, and awards without overselling
- • The 'Learn more' link line formatting is slightly awkward with inline URLs—could be more elegant as 'Learn more about our Programs, Team, and Annual Report' with hyperlinks implied
- • Minor authenticity concern: 'durable pathways' in origin story feels slightly buzzwordy, though not egregious
- • The closing CTA could be slightly stronger—'Subscribe for stories, data, and ways to get involved' is good but could more directly tie to impact (e.g., 'Subscribe to see how students are building their futures')
- • Word count appears to be approximately 470 words, well within the 450-550 range, but the link line and CTA formatting make final count ambiguous
Test Summary: Generated Nov 2, 2025 • 3 scenarios • 9 total outputs • Average quality score: 8.47/10 • Total validation cost: $0.1527