Website Homepage Copy
Clear, compelling homepage messaging
The Prompt
The Prompt
Create mobile-first website homepage copy for [ORGANIZATION NAME] that converts visitors within 5–10 seconds and serves donors, beneficiaries, volunteers, and partners.
The homepage copy should:
- Open with a hero: H1 (8–12 words), subhead (1 sentence stating who you serve and how using [ONE-LINE MISSION]/[PRIMARY BENEFICIARIES]/[GEOGRAPHY]), and three CTAs above the fold with labels and URLs: [TOP CTA URLS] (defaults: Donate, Get Help, Learn More).
- Use this order: Mission (25–40 words) → Impact (1–2 specific stats from [IMPACT STATS] + 1 proof sentence) → Programs (3 benefit-focused bullets, 6–12 words each, with [PROGRAM LINKS]) → Get Involved (donate/volunteer/partner/newsletter microcopy + buttons) → For Those We Serve (1–2 sentences on eligibility + [HELP CONTACT]) → Testimonial (1–2 sentences from [TESTIMONIAL OR QUOTE]).
- Include a short board-safe tagline under the logo using [ONE-LINE MISSION].
- Provide SEO: H1/H2s using [PRIMARY KEYWORDS] and [SECONDARY KEYWORDS]; 1–2 internal links; meta title (55–60 chars) and meta description (140–160 chars).
- Be scannable: total 300–500 words; above-the-fold 50–80 words; paragraphs 1–2 sentences; clear headings.
- Voice/tone: [TONE]= FORMAL (policy/funder-ready), WARM (approachable, inspiring), CASUAL (friendly, community-first). Follow [BRAND VOICE NOTES].
- Accessibility: grade 6–8 reading level; define acronyms on first use; inclusive, plain language; 2 alt-text suggestions (hero and impact image). Consider [ACCESSIBILITY NOTES].
- Provide two A/B hero headline + subhead options.
- Default CTA labels if missing; include placeholders for any missing URLs or data.
- Add footer microcopy: [EIN/LEGAL LINE] and concise contact snippet.
- No byline or individual author.
Prioritize concrete benefits, numbers, and clarity over slogans. Avoid jargon, guilt/framing that centers donors over community, clichés (“changing the world”), and vague claims. Write for real people on mobile screens, balancing SEO with readability and dignity-first storytelling.How to Customize
- Replace all [BRACKETED] fields with your specific information
- Adjust tone and length as needed for your audience
- Review and personalize before using
Pro Tips
- Test this prompt with your preferred AI tool before using in production
- Always review AI output for accuracy and appropriateness
- Customize outputs to match your organization’s voice and brand
Related Prompts
(See other prompts in the communications category)
Example Outputs
Compare scenarios: We tested this prompt with 3 different nonprofit contexts. Each scenario shows outputs from GPT-5, Claude, and Gemini. Select a model above each scenario to compare.
Small Community Org
Rural mobile food pantry serving isolated communities in western New Mexico with bilingual outreach and neighbor-led volunteers.
View scenario details
Tagline (under logo): Deliver fresh, healthy groceries to rural families each week.
Hero H1: Mobile food pantry New Mexico: weekly healthy groceries delivered Subhead: We deliver fresh, healthy groceries each week to low-income seniors, parents, and caregivers in Cibola and McKinley Counties, New Mexico, including Navajo Nation chapters near Grants and Crownpoint. Free, dignified service. No ID required. English/Español. CTAs: - Donate — https://highdesertpantry.org/donate - Get Help — https://highdesertpantry.org/get-help - Volunteer — https://highdesertpantry.org/volunteer
H2: Food assistance Cibola County and McKinley: our mission High Desert Mobile Food Pantry makes it easy for rural families to get fresh produce, pantry staples, and benefit support close to home. We run mobile markets and home deliveries every week—neighborly, respectful, and choice-based.
H2: Free groceries rural NM: impact you can count on - 120,800 pounds of produce and staples delivered in 2024. - 92% of surveyed households reported fewer days without food. Proof: Verified by 2024 distribution logs and client surveys.
H2: Programs: home food delivery seniors, routes, SNAP enrollment help We also help with SNAP (Supplemental Nutrition Assistance Program) and WIC (Women, Infants, and Children). - Weekly Mobile Pantry Routes — https://highdesertpantry.org/routes — Find a nearby stop; simple text alerts available. - Senior & Disability Home Delivery — https://highdesertpantry.org/home-delivery — Home food delivery for seniors and people with disabilities. - SNAP & WIC Enrollment Help — https://highdesertpantry.org/benefits — One‑on‑one help applying for SNAP or WIC benefits.
H2: Get involved today - Donate: Every $1 helps move 5 pounds of food. Give now — https://highdesertpantry.org/donate - Volunteer: One morning a month keeps a route going. Sign up — https://highdesertpantry.org/volunteer - Partner: Tribes, clinics, schools—host a stop or refer clients. Connect — https://highdesertpantry.org/partner - Newsletter: Get route updates and stories, monthly. Subscribe — https://highdesertpantry.org/newsletter
H2: Navajo Nation food support: who can get help If you live in Cibola or McKinley Counties, or nearby Navajo Nation chapters, you can receive free groceries—no ID required. Call or text 505-555-0134 (M–F 9am–5pm MT) or email help@highdesertpantry.org; English/Español support.
Testimonial “The pantry van means my grandkids have fresh fruit every week, even when our car is down.” — Maria L., Laguna resident
A/B hero options - Option A (used above): - H1: Mobile food pantry New Mexico: weekly healthy groceries delivered - Subhead: We deliver fresh, healthy groceries each week to low-income seniors, parents, and caregivers in Cibola and McKinley Counties, New Mexico, including Navajo Nation chapters near Grants and Crownpoint. - Option B: - H1: Free groceries rural NM, delivered with dignity each week - Subhead: Delivering fresh, healthy groceries weekly to low-income seniors, parents, and caregivers across Cibola and McKinley Counties, including Navajo Nation chapters near Grants and Crownpoint.
Accessibility notes - Alt text (hero image): Volunteer loads boxes of apples into a family’s trunk at a mobile pantry stop in Grants, New Mexico. - Alt text (impact image): Map of Cibola and McKinley Counties showing mobile pantry routes and home delivery areas.
SEO - Internal links included: Routes (/routes) and Benefits (/benefits). - Meta title: Mobile Food Pantry New Mexico | Free Groceries Rural NM - Meta description: Weekly delivery of fresh, healthy groceries across Cibola and McKinley Counties, including Navajo Nation chapters. Free, dignified service. Donate, volunteer, or get help today.
Footer High Desert Mobile Food Pantry is a 501(c)(3) nonprofit registered in New Mexico. EIN 84-7654321. Donations are tax-deductible as allowed by law. Contact: Call or text 505-555-0134 • help@highdesertpantry.org • P.O. Box 123, Grants, NM 87020
AI Evaluation Details (Score: 8.2/10)
This output demonstrates strong adherence to the warm, dignity-first tone and includes nearly all required elements with appropriate mobile-first structure. The copy is concrete, scannable, and avoids common nonprofit clichés. However, keyword stuffing in headlines compromises readability, and some structural choices (like defining acronyms mid-section) disrupt flow.
- • Excellent tone execution: neighborly, respectful, dignity-centered language throughout ('choice-based,' 'no ID required,' bilingual support) that avoids donor-centering or pity framing
- • Strong concrete specificity: impact stats are clear, program bullets are benefit-focused (not activity-focused), and CTAs include compelling microcopy ('Every $1 helps move 5 pounds of food')
- • Good mobile-first structure: scannable hierarchy, short paragraphs, clear headings, appropriate word count (approximately 400 words), and above-fold content is concise
- • Comprehensive deliverables: includes all required elements (A/B options, alt text, SEO metadata, footer, accessibility notes, acronym definitions, bilingual touches)
- • Authentic voice: avoids jargon and clichés; uses real community language ('when our car is down') and specific geography that grounds the organization
- • SEO keyword stuffing severely damages headline readability: 'Mobile food pantry New Mexico: weekly healthy groceries delivered' and 'Food assistance Cibola County and McKinley: our mission' are awkward and unnatural—keywords should be integrated organically, not forced into H1/H2 syntax
- • Acronym definitions placed awkwardly: defining SNAP and WIC appears as a standalone sentence mid-Programs section rather than on first use in context, disrupting flow
- • Minor structural inconsistency: 'Get Involved' section includes a 'Partner' CTA with URL not provided in the original scenario data (https://highdesertpantry.org/partner), though the prompt does ask for placeholders when data is missing—this should be flagged more clearly as assumed/placeholder
- • Subhead exceeds typical length for mobile-first hero: the subhead is 3 sentences and quite long for above-fold mobile viewing, though it does stay within the technical 'one sentence' requirement by using semicolons and fragments
- • Missing explicit word count for above-fold section: while the structure appears correct, the output doesn't confirm the 50-80 word target for hero+subhead+CTAs, making it harder for the user to verify compliance
Mid-Size Professional Org
Urban youth workforce nonprofit in the Bronx connecting young adults to tech training, apprenticeships, and employer partners.
View scenario details
Tagline under logo: Launch Bronx youth into paid tech careers through training and internships. Language: English | Español
Hero — A/B Options H1 Option A: Bronx tech training that leads to real paid careers Subhead: We launch young adults ages 16–24 from the Bronx—especially Black and Latino students—into paid tech careers through training and internships, based in the Bronx with hybrid and NYC-wide options.
H1 Option B: Youth coding bootcamp Bronx with paid career pathways Subhead: Bronx youth ages 16–24 gain free training, paid internships, and coaching—rooted in the Bronx, with hybrid and citywide New York City options.
Primary CTAs - Apply Now — https://bronxtechpathways.org/apply - Hire Interns — https://bronxtechpathways.org/hire - Donate — https://bronxtechpathways.org/donate
H2: Our Mission as a workforce development nonprofit Bronx Tech Pathways equips local youth for living‑wage tech jobs. We provide free training, paid apprenticeships, and career coaching so Bronx talent can thrive in New York City’s tech economy.
H2: Impact: youth coding bootcamp Bronx results - 78% of graduates placed into paid tech roles within 6 months (2024). - Median starting wage $22/hour; 87 employer partners hiring. Proof: Outcomes are verified through 2024 cohort tracking and employer reports.
H2: Programs: free coding classes Bronx + paid apprenticeships NYC - Code & Data Bootcamps — Free classes, real projects, industry-ready skills. Learn more: https://bronxtechpathways.org/programs/bootcamps - Paid Apprenticeships — Earn while you learn with NYC tech employers. Learn more: https://bronxtechpathways.org/programs/apprenticeships - Career Coaching & Support — Mock interviews, resume help, transit and laptop support. Learn more: https://bronxtechpathways.org/programs/coaching
H2: Get Involved and hire tech interns NYC - Donate: Fuel free training and paid apprenticeships. Give today. https://bronxtechpathways.org/donate - Volunteer: Mentor, mock‑interview, or lead a workshop. Sign up. https://bronxtechpathways.org/volunteer - Hire/Partner: Bring on vetted interns or become an employer partner. Hire interns: https://bronxtechpathways.org/hire Partner info: https://bronxtechpathways.org/partner - Newsletter: Get monthly updates and student stories. https://bronxtechpathways.org/newsletter
H2: For Those We Serve Eligibility: Ages 16–24 in NYC; Bronx priority. No degree or prior experience required. We welcome first‑gen students, caregivers, and career‑changers. Text or call 347-555-0172 (M–F 10am–6pm ET) or email admissions@bronxtechpathways.org. Walk-in hours: Tue/Thu 2–5pm at 2825 Third Ave, Bronx, NY 10455.
H2: Testimonial “I went from a deli job to a help desk role in five months. The mock interviews and paid internship made all the difference.” — Davon R., 2023 graduate
Accessibility notes - Site features: mobile‑first forms with clear labels, captioned videos, keyboard‑accessible menus, Spanish language toggle, alt text on all images, readable color contrast. - Alt‑text suggestions: - Hero image: “Bronx young adults collaborating on laptops in a tech classroom.” - Impact image: “Graduate at NYC help desk job, smiling with headset.”
Internal links - Programs overview: https://bronxtechpathways.org/programs - About/Impact: https://bronxtechpathways.org/about
SEO - Target headings used: Bronx tech training; youth coding bootcamp Bronx; hire tech interns NYC; workforce development nonprofit; paid apprenticeships NYC; free coding classes Bronx. - Meta title: Bronx Tech Pathways | Bronx tech training & apprenticeships - Meta description: Launch Bronx youth ages 16–24 into paid tech careers with free coding classes, paid apprenticeships, and employer internships. 78% placed within 6 months.
Footer Bronx Tech Pathways is a 501(c)(3) nonprofit organization. EIN 11-3456789. Contributions are tax-deductible to the extent allowed by law. Contact: 2825 Third Ave, Bronx, NY 10455 • 347-555-0172 • info@bronxtechpathways.org
AI Evaluation Details (Score: 8.4/10)
This is a strong, professional output that follows the complex template faithfully and delivers mobile-optimized, benefit-focused copy. The warm tone is appropriate, SEO integration is natural, and the structure is highly scannable. However, there are minor issues with keyword stuffing in headings that hurt readability, and the subheads exceed mobile-friendly length.
- • Excellent adherence to template structure with all required sections present and properly formatted
- • Strong benefit-focused language throughout (e.g., 'Earn while you learn,' 'real paid careers') that avoids nonprofit clichés and centers youth outcomes
- • Effective A/B headline options that balance SEO with natural language; Option A is particularly strong
- • Specific, credible impact metrics (78% placement, $22/hour) presented clearly with verification note
- • Comprehensive accessibility considerations including alt-text suggestions and Spanish toggle mention
- • Appropriate warm tone that is youth-positive and employer-ready without being patronizing
- • Good use of concrete details (walk-in hours, text number, transit/laptop support) that build trust
- • Proper word count (~450 words total, hero section appropriately brief)
- • Clean CTA hierarchy with clear labels and multiple pathways for different audiences
- • H2 headings are overly stuffed with keywords ('H2: Impact: youth coding bootcamp Bronx results') making them awkward and less scannable—SEO keywords should be integrated more naturally
- • Hero subheads are too long for mobile (30+ words each) and repeat information; should be tightened to 15-20 words maximum
- • Minor inconsistency: 'NYC' vs 'New York City' used interchangeably; should standardize for accessibility (spell out on first use)
- • The 'Proof' sentence under Impact feels slightly defensive/corporate rather than warm; could be reframed as 'We track every graduate's journey' or similar
- • Missing explicit reading level confirmation—while language appears accessible, no Flesch-Kincaid or grade-level verification provided
- • Volunteer CTA includes placeholder URL (https://bronxtechpathways.org/volunteer) not in original scenario data; should be flagged as [PLACEHOLDER NEEDED]
Large Established Org
Regional conservation trust protecting Great Lakes shorelines with science-based restoration, grants, and policy work supported by foundations and corporate partners.
View scenario details
Tagline under logo Protect and restore Great Lakes shorelines for people and wildlife.
Hero H1: Great Lakes conservation to protect coasts, wildlife, and people Subhead: We protect and restore Great Lakes shorelines for people and wildlife, serving coastal communities, Tribal Nations, and residents across MI, WI, MN, IL, IN, OH, PA, and NY. - Donate: https://glshorelinetrust.org/donate - Apply for Grants: https://glshorelinetrust.org/grants/apply - Explore Projects: https://glshorelinetrust.org/projects
Great Lakes conservation: Our Mission We strengthen coastal communities with science-based investments that restore habitat, reduce pollution, and prepare for climate risks. We partner with Tribal Nations, local governments, and nonprofits to deliver practical, locally led solutions across the U.S. Great Lakes.
Coastal restoration grants: Impact you can see - 12,400 acres of coastal wetlands restored since 2010. - Annual phosphorus runoff reduced by 1,850 tons in priority watersheds. Results are tracked with public data and independent partner reviews.
Water quality Great Lakes: Programs that deliver results - Community Resilience Grants — Plan and fund flood-ready shorelines. https://glshorelinetrust.org/grants/resilience - Habitat Restoration Projects — Rebuild wetlands and fish nursery habitat. https://glshorelinetrust.org/projects/habitat - Clean Water Policy & Research — Advance phosphorus reduction projects and open data. https://glshorelinetrust.org/policy
Get Involved - Donate: Fuel grants and on-the-ground restoration. Button: Donate — https://glshorelinetrust.org/donate - Volunteer: Join shoreline plantings and community science days. Button: Volunteer — https://glshorelinetrust.org/volunteer - Partner: Align funding and technical support across agencies and business. Button: Partner with Us — https://glshorelinetrust.org/partners - Get updates: Quarterly email on grants, projects, and results. Button: Subscribe — https://glshorelinetrust.org/newsletter
For Those We Serve Eligible applicants include Tribal Nations, municipalities, counties, soil and water districts, and 501(c)(3) nonprofits in MI, WI, MN, IL, IN, OH, PA, and NY. Community groups may apply with a fiscal sponsor. For city, Tribal, and nonprofit applicants: grants@glshorelinetrust.org or 312-555-0199 (M–F 9am–5pm CT). Office: 120 N Franklin St, Suite 900, Chicago, IL 60606.
Community voices “Our harbor is safer from floods and fish are back in the shallows. The grant team helped us plan and fund a project we could deliver.” — Mayor Linda Park, Bayfield, WI
Accessibility We provide high-contrast maps with text alternatives, alt text for images and data charts, tagged PDFs, plain-language summaries of technical reports, keyboard-friendly navigation, and phone support for application assistance.
Alt-text suggestions - Hero image: A Lake Michigan shoreline with native plants, a public pier, and families walking a barrier-free path at sunset. - Impact image: Before-and-after wetland restoration showing new cattails, shallow pools, and juvenile fish in clear water.
Internal links - Explore Projects: https://glshorelinetrust.org/projects - Clean Water Policy & Research: https://glshorelinetrust.org/policy
A/B hero options Option A (used above) - Headline: Great Lakes conservation to protect coasts, wildlife, and people - Subhead: We protect and restore Great Lakes shorelines for people and wildlife, serving coastal communities, Tribal Nations, and residents across MI, WI, MN, IL, IN, OH, PA, and NY.
Option B - Headline: Coastal restoration grants that safeguard Great Lakes communities - Subhead: Protect and restore Great Lakes shorelines for people and wildlife, serving Tribal Nations, coastal towns, and residents across MI, WI, MN, IL, IN, OH, PA, and NY.
SEO - Meta title (56 chars): Great Lakes Shoreline Trust | Coastal Restoration Grants - Meta description (154 chars): Protect and restore Great Lakes shorelines for people and wildlife. Grants, habitat projects, and research improving water quality and resilience across MI–NY.
Footer Great Lakes Shoreline Trust is a 501(c)(3) public charity. EIN 36-1234567. Contributions are tax-deductible as allowed by law. Contact: info@glshorelinetrust.org | 312-555-0199 | 120 N Franklin St, Suite 900, Chicago, IL 60606. Hours: M–F 9am–5pm CT.
AI Evaluation Details (Score: 8.4/10)
This is a highly competent, professional output that demonstrates strong adherence to the complex prompt requirements. The formal, science-forward tone is appropriate and consistent throughout. The structure is logical, scannable, and mobile-optimized. However, some sections feel slightly formulaic, and the keyword integration in headings is occasionally forced.
- • Excellent tone match: formal, science-based, nonpartisan language that respects Tribal sovereignty and uses verified data without hype
- • Comprehensive fulfillment of requirements: includes all requested sections, CTAs, A/B testing options, SEO elements, alt-text, accessibility notes, and footer content
- • Strong keyword integration: primary and secondary keywords naturally woven into H1/H2s and body copy while maintaining readability
- • Appropriate word count and scannability: 50-80 words above fold, total ~450 words, short paragraphs, clear headings
- • Dignity-first framing: avoids donor-centric guilt language, centers community benefits, uses concrete numbers over vague claims
- • Practical CTAs: 'Apply for Grants' and 'Explore Projects' are more relevant than generic 'Learn More' for this audience
- • Accessible language: grade 6-8 reading level maintained, no unexplained jargon, clear eligibility criteria
- • Thoughtful alt-text suggestions: descriptive, specific, and paint a clear picture for screen reader users
- • Keyword-stuffed headings feel unnatural: 'Coastal restoration grants: Impact you can see' and 'Water quality Great Lakes: Programs that deliver results' sacrifice readability for SEO
- • Standalone 'Accessibility' section is awkward: this content would typically be in a footer or separate page, not homepage body copy—breaks the flow
- • Minor authenticity issues: some phrasing feels AI-generated ('Impact you can see,' 'Programs that deliver results' as formulaic section labels)
- • Missing reading level verification: prompt requests grade 6-8, but some phrases like 'fiscal sponsor' and 'phosphorus runoff' may require context for general audiences
- • Internal links section is redundant: these links already appear in Programs section, listing them separately adds no value
Test Summary: Generated Nov 2, 2025 • 3 scenarios • 9 total outputs • Average quality score: 8.4/10 • Total validation cost: $0.3031