Social Media Content Calendar
Monthly content calendar for multiple platforms
The Prompt
The Prompt
Create a month-long social media content calendar for [ORGANIZATION NAME] for [MONTH/YEAR] that a one-person team can execute efficiently.
The calendar should:
- Cover platforms: [FACEBOOK/INSTAGRAM/LINKEDIN/X/TIKTOK] (select which apply for our audience).
- Plan [2-3/3-5/5-7] posts per week total; set a realistic split by platform based on [FOLLOWER SIZE] (e.g., Facebook 2-3x/week for <10K).
- Organize by week with specific post dates and 1 “Flex/Timely” slot weekly for news, partnerships, or rapid response.
- Follow 60-30-10: tag each post as Education/Impact (60%), Community/BTS (30%), or Ask (10%) and balance across platforms.
- For each post include: platform, date, theme, caption template, visual/asset suggestion + aspect ratio, alt-text (20–30 words), best time (local [TIMEZONE]), 3–6 platform-appropriate hashtags, CTA/link (add [UTM CAMPAIGN]), audience segment [DONORS/VOLUNTEERS/CLIENTS/PARTNERS], and repurposing notes for other platforms.
- Caption lengths: Facebook/Instagram 50–90 words; LinkedIn 80–150 words; X 200–240 characters. Emojis [EMOJI: NONE/SPARING/FREQUENT]. Use first-person plural “we,” and note when to sign off by [STAFF NAME/TITLE] for personal stories.
- Optimize per platform (e.g., no links in IG captions; IG carousel/Reel guidance; LinkedIn mentions; X threads when needed).
- Integrate key dates: [CAMPAIGNS/EVENTS/ADVOCACY DAYS], awareness days, and program milestones; map to [CONTENT THEMES/BRAND PILLARS].
- Include two batch-creation blocks with grouped tasks (copy, assets, approvals) and a suggested scheduling plan using [TOOL].
- Provide an end section: weekly review checklist, simple tracker (Date | Platform | Posted? | Link), and KPI targets (reach, saves, CTR) for learning.
- Tone: [FORMAL/WARM/CASUAL] — FORMAL = funder/policy-ready; WARM = community-centered and hopeful; CASUAL = approachable and playful.
- Total output length: 800–1,100 words.
Prioritize clarity, inclusivity, and consent (no jargon, clichés, guilt/fright appeals, or “savior” framing). Use plain language (grade 7–9), people-first language, accurate alt-text, and ensure asks are specific and time-bound. Keep cadence consistent to reduce burnout; Flex slots maintain relevance without derailing the plan.How to Customize
- Replace all [BRACKETED] fields with your specific information
- Adjust tone and length as needed for your audience
- Review and personalize before using
Pro Tips
- Test this prompt with your preferred AI tool before using in production
- Always review AI output for accuracy and appropriateness
- Customize outputs to match your organization’s voice and brand
Related Prompts
(See other prompts in the communications category)
Example Outputs
Compare scenarios: We tested this prompt with 3 different nonprofit contexts. Each scenario shows outputs from GPT-5, Claude, and Gemini. Select a model above each scenario to compare.
Small Community Org
Neighborhood arts nonprofit on Chicago’s South Side providing free after-school art and mural programs for teens; supported by local parents, small businesses, and small-dollar donors.
View scenario details
Below is a ready-to-schedule, month-long social media calendar for Southside Youth Arts Collective. It’s optimized for November (to ramp toward Giving Tuesday), while celebrating your Summer Mural Fundraiser impact and Back-to-School Supply Drive outcomes. Includes 4 posts per week for Facebook and Instagram with a balanced mix of impact, behind-the-scenes, asks, and education. Adjust dates to your current year as needed.
Key November dates to weave in - Native American Heritage Month (US) - Nov 11: Veterans Day - Nov 13: World Kindness Day - Nov 15: National Philanthropy Day - 4th Thu of Nov: Thanksgiving - Giving Tuesday: the Tuesday after Thanksgiving (this year: Dec 2)
Weekly cadence - Tuesdays: Impact - Thursdays: Education - Saturdays: Behind-the-scenes - Sundays: Ask/Engagement
Week 1 (Nov 3–9) Tues Nov 4 — IMPACT: Summer Mural Fundraiser recap - Concept: “What your summer gifts built.” Before/after of the mural site + 3 outcomes (youth served, workshops funded, neighborhood reach). - Visuals: Carousel of before/after photos, a youth quote card. - Caption prompts: “Because of you, 127 teens created 4 community murals this summer. Here’s what changed…” - CTA: “Comment your favorite mural moment!” Link to photo gallery (FB) / link in bio (IG). - Tie-in: Summer Mural Fundraiser. - Platform notes: IG carousel (5–7 slides); FB album with longer caption.
Thu Nov 6 — EDUCATION: Why arts education matters - Concept: 3 quick stats on arts and youth outcomes + how SYAC programs deliver those benefits locally. - Visuals: Branded infographic tiles. - Caption prompts: “Students engaged in arts are 5x more likely to stay in school. Here’s how Southside youth are thriving…” - CTA: “Share this with a parent/teacher who cares about arts.” - Tie-in: Sets the case for Giving Tuesday. - Platform notes: IG carousel; FB post with link to your impact page.
Sat Nov 8 — BEHIND THE SCENES: Studio Saturday - Concept: Peek at weekend open studio—paint mixing, sketch walls, mentors coaching. - Visuals: Short Reel (15–30s) montage. - Caption prompts: “From sketch to wall—here’s today’s magic in motion.” - CTA: “Turn on reminders: Giving Tuesday is coming Dec 2!” - Tie-in: Soft GT teaser. - Platform notes: IG Reel with trending audio; FB native video.
Sun Nov 9 — ASK/ENGAGEMENT: Volunteer spotlight + micro-ask - Concept: Feature a mural volunteer, 3 ways to get involved this month (share, start GT peer fundraiser, workplace match). - Visuals: Portrait + pull-quote. - Caption prompts: “Meet Javier, mentor and neighbor. He’ll tell you why Southside art matters.” - CTA: “Comment ‘YES’ if you’ll share our GT post on Dec 2.” - Tie-in: GT peer-to-peer push.
Week 2 (Nov 10–16) Tue Nov 11 (Veterans Day) — IMPACT: Youth honor service - Concept: Youth create thank-you cards/micro-murals honoring service members. - Visuals: Collage of cards, hands creating. - Caption prompts: “Our students learned about service and gratitude today.” - CTA: “Tag a veteran to say thanks.” - Tie-in: Community connection. - Platform notes: Keep respectful, focus on youth learning.
Thu Nov 13 (World Kindness Day) — EDUCATION: Kindness through art - Concept: 3 ways collaborative art builds empathy + quick prompt: “Do one creative act of kindness today.” - Visuals: Graphic prompts, student doodles. - CTA: “Post your act with #KindnessThroughArt and tag @SYAC.” - Tie-in: Engagement that widens audience ahead of GT.
Sat Nov 15 (National Philanthropy Day) — BEHIND THE SCENES: Donor wall/mock-ups - Concept: Show how donor support becomes paint, stipends, bus passes, snacks. - Visuals: Reel of supply shelf restock with price tags. - Caption prompts: “Where your $25/$50/$100 goes.” - CTA: “Set a Giving Tuesday reminder now.” Link to GT landing. - Tie-in: Strong GT bridge.
Sun Nov 16 — ASK: Back-to-School Supply Drive outcomes + monthly giving - Concept: Report-back: kits delivered, classrooms served, story from a student or teacher. - Visuals: Smiling student + kit flat-lay. - CTA: “Become a $15/mo ‘Supply Sustainer’.” - Tie-in: Back-to-School impact → recurring ask. - Platform notes: FB: include direct donation link; IG: link in bio + Stories sticker.
Week 3 (Nov 17–23) Tue Nov 18 — IMPACT: Parent/mentor testimonial - Concept: Short quote about confidence, attendance, or friendships built. - Visuals: Photo of parent/mentor; pull-quote graphic. - CTA: “Share if art changed your life too.” - Tie-in: Social proof for GT.
Thu Nov 20 — EDUCATION: Public art + neighborhood safety/economy - Concept: Quick explainer on how murals reduce blight and boost foot traffic, with your local examples. - Visuals: Map pin graphics on your murals + before/after. - CTA: “Tell us which corner needs art next.” - Tie-in: Summer Mural Fundraiser legacy.
Sat Nov 22 — BEHIND THE SCENES: GT prep war-room - Concept: Show team setting up match challenge, peer-fundraiser toolkit, phone bank. - Visuals: Time-lapse of the team; checklist board. - CTA: “Comment ‘CAPTAINS’ for a DM toolkit to host a mini-fundraiser.” - Tie-in: Giving Tuesday captains recruitment.
Sun Nov 23 — ASK/ENGAGEMENT: Poll + match teaser - Concept: Poll on which program to unlock with GT funds (stipends, supplies, mural lift rental). - Visuals: Branded poll graphics. - CTA: “Vote now—result announced with our GT match reveal.” - Tie-in: GT.
Week 4 (Nov 24–30) Tue Nov 25 — IMPACT: Youth-led takeover - Concept: Student runs a carousel or Reel about “a day in the studio,” closing with what they hope GT will fund. - Visuals: Student POV clips. - CTA: “Save the date: Giving Tuesday is Dec 2. Turn on notifications.” - Tie-in: GT priming.
Thu Nov 27 (Thanksgiving) — GRATITUDE - Concept: Heartfelt thanks to donors, volunteers, partners, and youth. - Visuals: Group photo or gratitude wall. - CTA: “Tell us: What are you grateful for in Southside?” - Tie-in: Warmth before the big ask.
Sat Nov 29 — BEHIND THE SCENES: Mural maintenance + winter prep - Concept: Show sealing a mural, storing supplies, planning spring workshops. - Visuals: Quick tips Reel, gear shots. - CTA: “DM ‘LIST’ for our GT wishlist link.” - Tie-in: GT wishlist.
Sun Nov 30 — ASK: Final GT countdown + match announcement - Concept: Reveal matching donor/sponsor, goal, impact per dollar. - Visuals: Big bold goal graphic and thermometer. - CTA: “Early gifts count toward the match. Give now.” Link. - Tie-in: Giving Tuesday.
Platform-specific notes (apply to all posts) - Instagram - Use carousels for storytelling; Reels for studio and action. - Add alt text to images; concise captions front-loaded with the hook. - Stories: add link stickers (GT landing, volunteer form), countdown to GT, polls, and AMA the day before GT. - Hashtags: #SouthsideYouthArts #YouthArts #CommunityMural #ArtsEducation #GivingTuesday #SupportLocal #BackToSchool #Nonprofit - Facebook - Include direct donation links in the post; pin GT posts during the final week. - Create a GT Event and invite followers; schedule reminder posts. - Longer captions perform fine; add 1–3 images or native video. - Encourage shares to neighborhood groups.
Creative and copy tips - Keep 1 theme per post; pair a strong image with 1 CTA. - Always add a human voice: quote a student, mentor, or parent. - Use UTMs on all links to track FB vs IG performance. - Repurpose: Turn longer FB captions into IG carousels; turn Reels into FB native video.
Optional Stories/Reels add-ons (lightweight, same week) - Week 1: “Name this mural” quiz; studio boomerangs. - Week 2: “What’s in a kit?” unboxing Stories; Q&A on arts outcomes. - Week 3: Peer-to-peer host toolkit walkthrough; staff “why I give” Reels. - Week 4: Countdown sticker to GT; match reveal sticker tap-through; day-before GT AMA.
Need this adapted to a different month or to include local events/partners? Tell me your city and dates, and I’ll localize it.
AI Evaluation Details (Score: 8.8/10)
This is an exceptionally thorough and professional social media calendar that goes well beyond basic requirements. It demonstrates deep understanding of nonprofit communications strategy, platform-specific best practices, and campaign sequencing. The output is immediately actionable with smart tie-ins to all three campaigns and a sophisticated Giving Tuesday build-up.
- • Outstanding completeness: delivers exactly 4 posts/week across all 4 weeks with clear content type labels (impact/education/behind-scenes/ask) as requested
- • Highly strategic campaign integration: seamlessly weaves Summer Mural recap, Back-to-School outcomes, and a sophisticated multi-week Giving Tuesday ramp with match reveal, peer fundraising, and countdown
- • Exceptional platform-specific guidance: includes Instagram Reels vs carousel recommendations, Facebook native video specs, Stories add-ons, hashtag strategy, and UTM tracking reminders
- • Practical, ready-to-execute format: each post includes concept, visuals description, caption starters, CTAs, and tie-ins—a communications coordinator could hand this directly to a designer
- • Smart use of timely hooks: integrates Veterans Day, World Kindness Day, National Philanthropy Day, and Thanksgiving authentically without forcing connections
- • Sophisticated donor journey: progresses from gratitude/impact → education/case-building → behind-scenes transparency → escalating asks with match incentives
- • Authentic voice for small community org: references specific details like bus passes, snacks, supply shelves, neighborhood corners, and parent volunteers that ring true for grassroots nonprofits
- • Bonus value-adds: includes optional Stories/Reels, creative tips, repurposing strategies, and offer to localize—shows genuine helpfulness beyond minimum requirements
- • Assumes November timing without confirming: the prompt didn't specify month, so defaulting to November (for Giving Tuesday) is logical but could have acknowledged this assumption more explicitly upfront
- • Minor date inconsistency: references 'this year: Dec 2' for Giving Tuesday but doesn't specify which year, and Nov 4 as 'Tuesday' only works in certain years—should note 'adjust dates to your calendar year'
- • Could overwhelm small org capacity: while the 'optional' Stories/Reels are labeled as add-ons, a small neighborhood nonprofit with limited staff might feel pressure to execute everything shown; could benefit from a 'minimum viable' vs 'ideal' distinction
- • Some CTAs may need refinement: 'Comment YES if you'll share our GT post' (Week 1 Sunday) is a soft commitment mechanism but could be strengthened with immediate action or clearer value exchange
Mid-Size Professional Org
Statewide membership organization advancing water conservation and policy across Arizona; engages hydrologists, city planners, and corporate sustainability teams; Phoenix-based with rural utility partnerships.
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Below is a month-long, 3-posts-per-week social media calendar for Arizona Water Stewards Alliance (AWSA) across LinkedIn, X, and Facebook. It integrates the three campaign priorities: Policy Brief Launch (Urban Drought Toolkit), Corporate “Save 20 in 2025” Challenge, and the Year-End Matching Grant. Month selected: December 2025 (MST/Arizona time).
Goals - Elevate AWSA’s thought leadership around urban drought resilience (Policy Brief Launch). - Celebrate and convert momentum from the Corporate “Save 20 in 2025” Challenge into 2026 pipeline. - Maximize donations via the Year-End Matching Grant.
Cadence and suggested timing by platform (adjust based on your audience data): - LinkedIn: Tue/Thu 8:30–10:00 AM; Sat 10:00 AM - X: Tue/Thu/Sat 7:30–8:00 AM - Facebook: Tue/Thu 12:00–1:00 PM; Sat 11:00 AM
Key dates and anchors - Policy Brief Launch: “Urban Drought Toolkit” — target Dec 10 (download page + optional live briefing) - Corporate “Save 20 in 2025” wrap: highlights Dec 16–18; open 2026 interest list - Year-End Matching Grant: soft launch Dec 19; countdown Dec 28–31; deadline Dec 31, 11:59 PM MST
Hashtag/Tag starters - Core: #AZWater #WaterStewardship #DroughtResilience #UrbanWater #CorporateSustainability #WaterEfficiency #YearEndGiving - Add local: #Arizona #Phoenix #Tucson (adjust per post) - Tag partners, utilities, city accounts, and participating companies where appropriate.
Week 1 (Dec 1–7): Tease the Toolkit + prime audiences for year-end Post 1 (Education; Toolkit teaser) - Theme: Why Arizona’s urban drought resilience matters now. - Copy: - LinkedIn: Arizona’s growth and hotter, drier cycles demand smarter urban water strategies. Next week, we’re releasing the Urban Drought Toolkit—practical actions for cities, utilities, and developers. Get on the list for the launch and live briefing. - X: Arizona’s growth + drought = urgent action. Urban Drought Toolkit drops next week. Get notified. - Facebook: Arizona communities are adapting to hotter, drier conditions. Our Urban Drought Toolkit launches next week with practical steps cities and builders can use. Want a reminder? - Visual: Map of AZ cities + drought overlay; “Urban Drought Toolkit” teaser graphic. - CTA: Sign-up link for launch notifications (UTM: ?utm_source=[platform]&utm_medium=organic&utm_campaign=toolkit_teaser). - Hashtags: #AZWater #DroughtResilience #UrbanWater
Post 2 (Behind-the-scenes; Toolkit development) - Theme: How the toolkit was built (stakeholder workshops, peer review). - Copy: - LinkedIn: From field visits to stakeholder roundtables, the Urban Drought Toolkit is rooted in on-the-ground needs. Here’s a look at how we co-designed practical guidance with Arizona cities and water providers. - X: Built with cities, utilities, and practitioners. A behind-the-scenes look at the Urban Drought Toolkit. - Facebook: We listened first. Workshops with city staff, utilities, and builders shaped the Urban Drought Toolkit. Peek behind the scenes. - Visual: Photos of workshops/whiteboards/team on-site; short 10–20s montage if available. - CTA: Learn more page about the toolkit and partners. - Hashtags: #CoCreation #UrbanWater #AZWater
Post 3 (Soft ask; Corporate challenge interest) - Theme: “Save 20 in 2025” wrap and 2026 interest waitlist. - Copy: - LinkedIn: Companies across Arizona joined our “Save 20 in 2025” Challenge—piloting leak detection, process optimization, and reuse. We’ll share outcomes later this month. Interested in the 2026 cohort? Join the waitlist for a discovery call in January. - X: “Save 20 in 2025” results coming soon. Want in for 2026? Join the interest list. - Facebook: Our “Save 20 in 2025” Challenge helped AZ companies reduce water use and costs. Results drop soon. Want info on the 2026 cohort? - Visual: Branded challenge graphic; simple icon set (leak detection, reuse, metering). - CTA: 2026 cohort interest form (UTM: ?utm_campaign=save20_interest_2026). - Hashtags: #CorporateSustainability #WaterEfficiency #AZBusiness
Week 2 (Dec 8–14): Launch and unpack the Urban Drought Toolkit Post 4 (Launch; primary) - Theme: The Urban Drought Toolkit is live. - Copy: - LinkedIn: It’s here: Urban Drought Toolkit. Practical steps for Arizona’s cities and developers on indoor/outdoor efficiency, drought-ready codes, and water-smart growth. Download the brief and join our live briefing on [date/time]. - X: LIVE: Urban Drought Toolkit for AZ cities/developers. Download + join the briefing. - Facebook: The Urban Drought Toolkit is now available—actionable guidance for cities and developers. Download it and join our live briefing on [date/time]. - Visual: Toolkit cover + 2–3 key bullets; add date/time block for briefing. - CTA: Download page + briefing registration (UTM: ?utm_campaign=toolkit_launch). - Hashtags: #DroughtResilience #UrbanWater #AZWater #Policy
Post 5 (Education; “5 Actions” from the Toolkit) - Theme: Carousel/thread: top actions local governments can take. - Copy: - LinkedIn: Five actions from the Urban Drought Toolkit to start now: 1) Advanced metering pilots 2) Non-functional turf transition 3) Cooling with less water 4) Construction water BMPs 5) Resilience zoning overlays. See details in the brief. - X: 5 actions AZ cities can start now (thread). Details in the Urban Drought Toolkit. - Facebook: We pulled 5 practical actions from the new Urban Drought Toolkit. Which would make the biggest impact in your community? - Visual: 5-card carousel or X thread with a simple icon per action. - CTA: Link to specific section anchors in the brief. - Hashtags: #WaterEfficiency #SmartGrowth #AZCities
Post 6 (Impact; partner highlight) - Theme: City/utility partner story aligned with Toolkit. - Copy: - LinkedIn: Partner spotlight: [City/Utility]. By piloting [initiative], they saved [result or % if available] and improved service reliability. Stories like this informed the Urban Drought Toolkit. Read more. - X: Partner spotlight: [City/Utility] piloted [initiative] → [result]. See the Toolkit for how. - Facebook: Real results: [City/Utility] piloted [initiative], achieving [result]. Get the steps in our new Urban Drought Toolkit. - Visual: Photo of site/partner; quote card from staff. - CTA: Case study page in the brief or site. - Hashtags: #Impact #AZWater #DroughtResilience
Week 3 (Dec 15–21): Corporate Challenge outcomes + introduce matching grant Post 7 (Impact; Corporate “Save 20 in 2025” results) - Theme: Aggregate challenge results + cost savings. - Copy: - LinkedIn: “Save 20 in 2025” Challenge results are in. Participants reported [X% avg reduction], saving [X gallons] and [approx $] across facilities. See the highlights and the playbook that worked. - X: Results: [X% avg reduction], [X gallons saved], [top 3 tactics]. Full highlights. - Facebook: Big news from our “Save 20 in 2025” Challenge: [top stat + human benefit]. Explore what worked and how to join the 2026 cohort. - Visual: Infographic with 3–5 metrics; bar chart by tactic. - CTA: Results blog + 2026 interest form (two links if possible). - Hashtags: #CorporateSustainability #WaterSavings #AZBusiness
Post 8 (Behind-the-scenes; site visit) - Theme: Facility visit showing a practical measure. - Copy: - LinkedIn: On-site with [Company] where a simple [measure: e.g., submetering + alerts] cut [X%] of process water. Practical, scalable steps are the backbone of the “Save 20” approach. - X: On-site: [measure] → [X% reduction]. Scalable, practical wins. - Facebook: Behind the scenes: How [Company] cut water use with [measure]. These are the kinds of wins we’re scaling statewide. - Visual: Short vertical clip (10–20s) or photo series of the measure. - CTA: Book a 2026 discovery call (link). - Hashtags: #WaterEfficiency #Manufacturing #AZBusiness
Post 9 (Ask; Year-End Matching Grant soft launch) - Theme: Announce match and impact per dollar. - Copy: - LinkedIn: Our Year-End Matching Grant just opened: every gift is doubled through Dec 31. Your support expands technical assistance, policy guidance, and tools like the Urban Drought Toolkit. See how your gift turns into on-the-ground impact. - X: Year-End Match is live. Every gift doubled through Dec 31. Give today. - Facebook: Give water a future. Our Year-End Match doubles your impact through Dec 31. See what your gift makes possible. - Visual: Match banner with “2x through Dec 31”; impact icons (cities, companies, households). - CTA: Donation page (UTM: ?utm_campaign=year_end_match_2025). - Hashtags: #YearEndGiving #AZWater #GiveNow
Week 4 (Dec 22–28): Holiday relevance + momentum to match Post 10 (Education; seasonal tips) - Theme: Holiday/weekend water-smart tips (homes and small businesses). - Copy: - LinkedIn: Holiday operations can still be water smart: cooling system checks, leak audits during shutdowns, and smarter landscaping schedules. Quick wins for facilities managers inside. - X: Holiday tip sheet for homes and small businesses: leaks, irrigation, cooling. Save water (and money). - Facebook: Simple holiday water tips for AZ homes and small businesses—leaks, irrigation schedules, and cooling checks. Share with a neighbor. - Visual: Tip list carousel or one-pager; printable PDF link optional. - CTA: Download tips page; invite to share. - Hashtags: #WaterSmartHolidays #WaterEfficiency #AZHomes #AZBusiness
Post 11 (Impact; 2025 highlight reel) - Theme: Year-in-review impact aligned to the three pillars. - Copy: - LinkedIn: 2025 by the numbers: [X cities engaged], [X businesses supported], [X gallons conserved/preserved], [X policy resources released]. Thank you to our partners. Your year-end gift is doubled through Dec 31. - X: 2025 impact: [3 stats]. Year-End Match doubles your gift through Dec 31. - Facebook: Look what you made possible in 2025: [3–4 stats + 1 story]. Finish the year strong—your gift is doubled through Dec 31. - Visual: Short video reel (30–45s) or infographic. - CTA: Donate (match). - Hashtags: #Impact #YearEndGiving #AZWater
Post 12 (Ask; donor story) - Theme: Donor/partner testimonial that ties to match. - Copy: - LinkedIn: “We support AWSA because practical solutions move fast here—from pilots to policy.” — [Donor/Partner]. Join them: your gift is doubled through Dec 31. - X: “We give because solutions here scale.” — [Donor]. Your gift is doubled. - Facebook: “We support AWSA because results are real.” — [Donor/Partner]. Give today; your gift is doubled through Dec 31. - Visual: Quote card with headshot/logo (with permission). - CTA: Donate (match). - Hashtags: #DonorSpotlight #YearEndMatch
Week 5 (Dec 29–31): Final policy nudge + corporate pipeline + last-day countdown Post 13 (Policy/Advocacy; opt-in) - Theme: What AZ leaders need going into 2026; invite to policy updates. - Copy: - LinkedIn: Heading into 2026, Arizona leaders need clear, practical pathways for drought-ready growth. Get policy briefs, case studies, and hearing alerts from AWSA. Opt in below. - X: Get 2026 policy updates, briefs, and hearing alerts. Opt in. - Facebook: Want policy updates that cut through the noise? Get our 2026 alerts and briefs. - Visual: Policy sign-up graphic; “Stay informed in 2026”. - CTA: Policy updates sign-up form (UTM: ?utm_campaign=policy_optin_2026). - Hashtags: #AZPolicy #UrbanWater #DroughtResilience
Post 14 (Corporate; 2026 cohort enrollment) - Theme: Open 2026 Save 20 cohort interest; early consults. - Copy: - LinkedIn: Enrollment is open for the 2026 “Save 20” cohort. Facilities get tailored audits, peer learning, and implementation support. Book an early consult slot in January. - X: 2026 “Save 20” is open. Book your consult. - Facebook: Calling AZ businesses: Join the 2026 “Save 20” cohort. Save water and costs with hands-on support. Early consult slots go fast. - Visual: CTA graphic with calendar icon; “Book January consult.” - CTA: Booking link (Calendly/form). - Hashtags: #CorporateSustainability #WaterEfficiency #AZBusiness
Post 15 (Final ask; last-day countdown) - Theme: Last day of match with progress bar/thermometer. - Copy: - LinkedIn: Final hours: Your gift is doubled until 11:59 PM MST. Help us scale the Urban Drought Toolkit, expand technical assistance, and kickstart 2026 cohorts. - X: Last chance: 2x impact until 11:59 PM MST. Give now. - Facebook: We’re close to our goal—every gift is doubled until 11:59 PM MST. Be part of the solution. - Visual: Live-updated progress bar/thermometer; “Ends Tonight.” - CTA: Donate (match). - Hashtags: #YearEndGiving #AZWater #GiveNow
Creative and asset checklist - Urban Drought Toolkit: cover graphic, teaser card, 5-actions carousel, briefing banner, partner quote cards. - Corporate Challenge: results infographic, site-visit photo/video, booking CTA graphic. - Year-End Match: banner suite (launch, mid, final), donor quote cards, progress thermometer. - Seasonal tips: home/business tip sheet carousel.
Campaign links and tracking - Use UTM parameters to distinguish platform and post. Example: - Toolkit launch: /toolkit?utm_source=linkedin&utm_medium=organic&utm_campaign=toolkit_launch - Save 20 2026: /save20?utm_source=facebook&utm_medium=organic&utm_campaign=save20_interest_2026 - Year-End Match: /donate?utm_source=x&utm_medium=organic&utm_campaign=year_end_match_2025 - Shorten links for X and add alt text for all images.
Community management prompts - Tag and thank partners featured in stories. - Ask a question in education posts (e.g., “Which action would make the biggest impact in your city?”). - Reply within 24 hours to comments; route technical questions to policy/program leads.
Light platform tailoring - LinkedIn: Lean into outcomes, metrics, and calls for institutional partners; longer captions are fine. - X: Break education posts into short threads; use 1–2 visuals; concise CTAs. - Facebook: Community voice, accessible language; boost high-performing match posts with small budget if available.
Measurement (quick targets to validate) - Toolkit launch CTR benchmark: 2–4% on LinkedIn, 1–2% on Facebook, 1–2% on X. - Save 20 interest form: 10–20 qualified inquiries by Dec 31. - Year-End Match: 30–40% of month’s donations in final 72 hours; track daily revenue and conversion.
Notes - Replace bracketed placeholders ([X], [City/Utility], [Company], [date/time]) with your specifics. - If the Toolkit briefing is not live, pivot the CTA to a recorded explainer video or a short Loom overview.
AI Evaluation Details (Score: 9.2/10)
This is an exceptionally thorough, professional social media calendar that demonstrates deep understanding of both nonprofit communications and the specific sector. The output goes well beyond basic requirements, providing platform-specific tailoring, UTM tracking, community management guidance, and measurement benchmarks that would be immediately actionable for a communications professional.
- • Outstanding strategic integration of all three campaigns with logical sequencing (toolkit tease→launch→results, challenge wrap→2026 pipeline, match soft launch→countdown)
- • Exceptional platform-specific customization with different copy for LinkedIn/X/Facebook that respects each platform's norms and character limits
- • Highly practical implementation details including specific posting times by platform, UTM parameter examples, hashtag strategy, and asset checklists
- • Professional tone perfectly calibrated for a membership organization serving technical professionals (hydrologists, planners, corporate sustainability teams)
- • Smart content mix balancing education, impact stories, behind-the-scenes, and asks without being overly promotional
- • Realistic measurement benchmarks (CTR targets, donation timing patterns) that show sector knowledge
- • Thoughtful community management prompts and tagging strategies to maximize engagement
- • Clear visual guidance for each post type with specific creative direction
- • Some copy feels slightly formulaic in structure (particularly the Facebook versions which often mirror LinkedIn too closely)
- • Could benefit from 1-2 more spontaneous or timely post ideas to allow flexibility for real-time engagement opportunities
- • The December timing assumption is stated but could have offered a note about adapting the calendar to other months
Large Established Org
Regional food bank network serving PA, NJ, and DE with hubs in Philadelphia and Camden; donor base includes corporate food partners, foundations, monthly donors, and large volunteer corps.
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Below is a ready-to-use, month-long social media calendar tailored for Feeding Mid-Atlantic, assuming September (Hunger Action Month). Adjust exact dates to your current year and local school calendars. Posts are Monday–Friday (5 per week), with themes, ideas, clear campaign tie-ins, and platform tweaks for Facebook, Instagram, LinkedIn, and X.
Key September Dates (confirm exact dates locally) - Hunger Action Month: Entire month - Hunger Action Day: Typically the third Thursday of September - Labor Day: First Monday of September (volunteer appreciation angle) - 9/11 Day of Service and Remembrance: Sept 11 (volunteer service angle) - Back-to-School season: Early September - Tease: Holiday Meal Match (November/December)
Recurring Hashtags/Tags - General: #HungerActionMonth #HungerActionDay #EndHunger #FoodSecurity #FoodBank #FeedingMidAtlantic #Volunteer #GiveLocal - Back-to-School: #SnackPackDrive #BackToSchool #FuelForFocus - Holiday teaser: #HolidayMealMatch - Add local tags and partner handles as available.
Week 1 (Sept 1–7): Kickoff + Back-to-School + Awareness Mon – Post 1 - Theme: Hunger Action Month Kickoff - Type: Education + Soft Ask - Visual: Bold “Hunger Action Month” graphic overlaying photos of local distribution - Caption (Core): It’s Hunger Action Month! 1 in X neighbors in the Mid-Atlantic faces hunger. All month, join us to volunteer, give, and advocate so every family can thrive. - CTA: Pledge your action; sign up for emails/volunteer. - Platform tweaks: - Facebook/Instagram: Carousel with “3 ways to take action” - LinkedIn: Emphasize corporate volunteering/CSR - X: Short stat + pledge link
Tue – Post 2 - Theme: Back-to-School Snack Pack Drive launch - Type: Campaign Ask - Visual: Kids’ snack packs checklist; packing table - Caption: School is back—hungry kids can’t learn. Help us assemble Snack Packs with nutritious items so students can focus in class. - CTA: Donate funds or host a drive - Platform tweaks: - IG: Reel: “What’s inside a Snack Pack?” - LinkedIn: Invite companies to sponsor/host drives - X: “$XX fills 1 Snack Pack. Help students succeed.”
Wed – Post 3 - Theme: Warehouse behind-the-scenes - Type: BTS + Education - Visual: Staff/volunteers moving pallets, sorting produce - Caption: From truck to table—here’s how your support moves food fast to local families. - CTA: Volunteer shifts available this month - Platform tweaks: - IG Stories: Step-by-step BTS with stickers - LinkedIn: Process efficiency metrics (on-time, pounds moved) - X: Time-lapse clip + stat
Thu – Post 4 - Theme: Client impact story (family) - Type: Impact - Visual: Portrait (consent/first name only) or illustrated testimonial - Caption: “I can focus on my kids’ homework instead of what’s for dinner.” —Maria, local mom. Your support makes the difference. - CTA: Donate monthly - Platform tweaks: - LinkedIn: Tie to productivity/education outcomes - X: Quote card + link
Fri – Post 5 - Theme: Volunteer spotlight (tie to Labor Day) - Type: Appreciation + Recruit - Visual: Volunteer team photo - Caption: This Labor Day, we celebrate the hands and hearts powering our mission. Join a shift and make an immediate impact. - CTA: Sign up for shifts; tag a friend - Platform tweaks: - IG: Reel with quick volunteer interviews - LinkedIn: Corporate team-building callout - X: Shoutout thread tagging partner groups
Week 2 (Sept 8–14): Education + Day of Service + Hunger Action Day Push Mon – Post 6 - Theme: Myth vs. Fact about hunger - Type: Education - Visual: Carousel of myths/facts - Caption: Myth: “Hunger is only about homelessness.” Fact: Most households we serve include working adults and children. - CTA: Share to bust myths - Platform tweaks: - LinkedIn: Include local data citation - X: One myth per tweet across the day
Tue – Post 7 - Theme: Snack Pack Drive mid-week progress - Type: Impact + Social Proof - Visual: Progress thermometer; piles of snack items - Caption: You’ve funded XXX Snack Packs so far—help us reach XXXX by Friday! - CTA: Donate/share/host a mini-drive - Platform tweaks: - IG: Poll: “Which snack item should we add next?” - LinkedIn: Call for corporate match partners - X: Pin progress tweet
Wed – Post 8 - Theme: 9/11 Day of Service recap or invite (if before) - Type: Volunteer + Community - Visual: Collage from service activities - Caption: Thank you to everyone who served with us for the 9/11 Day of Service. Your time honors and helps neighbors in need. - CTA: Keep the momentum—sign up for September shifts - Platform tweaks: - LinkedIn: Tag participating companies - X: Thread highlighting partners
Thu – Post 9 - Theme: Hunger Action Day (confirm exact date) - Type: Action + Advocacy + Ask - Visual: Everyone wearing orange; action checklist - Caption: It’s Hunger Action Day—wear orange, donate, volunteer, and advocate for policies that put food on the table. - CTA: 4 actions today; tag us in orange - Platform tweaks: - IG: Stories “Takeover” + orange selfie sticker - LinkedIn: Policy brief link; corporate call-to-action - X: All-day live updates; retweet supporters
Fri – Post 10 - Theme: Partner pantry spotlight - Type: Impact + Education - Visual: Pantry distribution line; map pin - Caption: Meet [Pantry Name], one of our 400+ partners getting food to neighbors where they live. - CTA: Follow/thank the pantry; volunteer locally - Platform tweaks: - Facebook: Longer story about reach - X: Tag the pantry; quick stat
Week 3 (Sept 15–21): Corporate Engagement + Nutrition + Mid-Month Results Mon – Post 11 - Theme: Corporate volunteer day - Type: BTS + Appreciation - Visual: Company team packing boxes - Caption: Huge thanks to [Company] for packing XXXX meals today! - CTA: Book a team shift; sponsorship info - Platform tweaks: - LinkedIn: Emphasize ESG/CSR outcomes - X: Photo + stat + tag
Tue – Post 12 - Theme: Nutrition education (simple healthy swaps) - Type: Education - Visual: Side-by-side swap graphics (e.g., sugary snack vs. protein + fruit) - Caption: Nutritious foods fuel learning. Here are easy snack swaps we prioritize in our Snack Packs. - CTA: Donate to help us source fresh and nutritious items - Platform tweaks: - IG: Carousel with recipes; save-able content - LinkedIn: Tie to long-term health/economic outcomes - X: Thread with 3 quick tips
Wed – Post 13 - Theme: Mid-month Hunger Action results - Type: Impact + Social Proof - Visual: Infographic (pounds distributed, volunteers, families served) - Caption: Mid-month momentum: [Key metrics]. Let’s finish strong! - CTA: Give $XX to push us to goal - Platform tweaks: - LinkedIn: Emphasize operational efficiency - X: Metric-by-metric thread
Thu – Post 14 - Theme: Staff spotlight (driver, intake specialist, or dietitian) - Type: BTS + Appreciation - Visual: Portrait at work - Caption: Meet [Name], who ensures fresh food reaches communities safely—every day. - CTA: Comment a thank-you; volunteer in logistics - Platform tweaks: - IG: Q&A in Stories - LinkedIn: Career pathways; safety certifications - X: Short quote + photo
Fri – Post 15 - Theme: Weekend volunteer call - Type: Ask - Visual: “Spots open this weekend” graphic - Caption: Got two hours? Turn your weekend into meals for neighbors. - CTA: Volunteer sign-up - Platform tweaks: - IG: Countdown sticker to next shift - X: Multiple time slot tweets
Week 4 (Sept 22–30): Final Push + Gratitude + Holiday Teaser Mon – Post 16 - Theme: Client story (senior or veteran) - Type: Impact - Visual: Portrait or quote card - Caption: “I stretch my fixed income further with fresh produce.” —James, veteran. Your support matters. - CTA: Monthly giving for steady support - Platform tweaks: - LinkedIn: Aging population stats; community health - X: Quote + link
Tue – Post 17 - Theme: Final week Hunger Action Month challenge - Type: Action + Ask - Visual: “Give/Volunteer/Share” challenge graphic - Caption: Final week challenge: 1) Give $XX, 2) Volunteer 2 hrs, 3) Share this post to 3 friends. - CTA: Complete all three; tag us - Platform tweaks: - IG: Challenge checklist in Stories - X: Thread with each step and links
Wed – Post 18 - Theme: Snack Pack Drive wrap-up (or 48-hour sprint if below goal) - Type: Impact + Urgency - Visual: Before/after progress bar; kids notes of thanks - Caption: You filled XXXX Snack Packs! Last push to reach XXXX—every pack fuels a student’s success. - CTA: Donate/share - Platform tweaks: - LinkedIn: Thank sponsor(s) and announce match if available - X: Countdown posts
Thu – Post 19 - Theme: Tease Holiday Meal Match - Type: Teaser + Lead Capture - Visual: Cozy holiday table + “Match Coming Soon” badge - Caption: Coming soon: Holiday Meal Match doubles your impact for families. Get early access reminders. - CTA: Join the list; pledge a company match - Platform tweaks: - LinkedIn: Invite corporate match partners to contact development team - X: “Double your impact is coming…”
Fri – Post 20 - Theme: Month-end gratitude + recap - Type: Appreciation + Impact - Visual: Collage of the month’s best moments; big thank-you - Caption: You showed up all month. Together we [top outcomes]. Hunger Action Month ends, but the work continues—stay with us. - CTA: Become a monthly donor; follow/turn on notifications - Platform tweaks: - IG: Reel highlight montage - LinkedIn: Formal impact summary with thanks to partners - X: Thread of thank-yous and key stats
Content Mix Check (balanced across 20 posts) - Impact: 6 (client/partner stories, results) — Posts 4, 10, 11, 13, 16, 20 - Behind-the-scenes: 4 — Posts 3, 8, 11, 14 - Asks (donate/volunteer/advocate): 6 — Posts 2, 5, 9, 15, 17, 18 - Education/Advocacy: 4 — Posts 1, 6, 12, 9 (also educational)
Asset/Execution Notes - Create a brand-consistent HAM toolkit: orange overlays, frames, stickers. - Prep templates: progress thermometers, stat cards, quote cards, checklists. - Short links with UTM parameters per platform (fb, ig, li, x) for each CTA. - Collect permissions for stories/photos; use first names only or anonymize. - Schedule posts; add IG Stories around Thursday activations and weekends. - Engage daily: reply, repost supporter “wear orange” content, thank partners.
Optional Platform-Specific Copy Starters (edit to fit your voice) - Facebook: Longer narrative, community tone. Example: This Hunger Action Month, your support means families like Maria’s have fresh groceries when it matters most. Join us today—volunteer or give at [link]. - Instagram: Snappy, emotive, visual-first. Example: Orange you in? It’s #HungerActionMonth 🧡 3 ways to help ➡️ - LinkedIn: Metrics, ESG, partnership asks. Example: In September, Feeding Mid-Atlantic will distribute X million meals. Partner with us on skilled volunteering or a corporate match. - X: Short, timely, tags. Example: It’s #HungerActionDay! Wear orange, give, volunteer, advocate. Act now: [short link]
Tell me your exact dates, local stats, partner list, and brand voice, and I’ll tailor captions, hashtags, and graphics for each post and schedule.
AI Evaluation Details (Score: 8.8/10)
This is an exceptionally thorough and professional social media calendar that goes well beyond basic requirements. It demonstrates strong understanding of nonprofit communications, campaign integration, and platform-specific best practices. The output is immediately actionable with smart strategic choices, though some content feels slightly formulaic in places.
- • Outstanding completeness - includes all requested elements plus valuable extras like hashtag strategy, content mix verification, asset preparation notes, and UTM tracking reminders
- • Excellent campaign integration - seamlessly weaves together Hunger Action Month, Back-to-School Snack Pack Drive, and Holiday Meal Match teaser with natural progression and strategic timing
- • Platform-specific customization is sophisticated and accurate - different CTAs, formats, and messaging for Facebook/Instagram/LinkedIn/X show real understanding of each platform's audience and norms
- • Strategic use of real nonprofit calendar dates (9/11 Day of Service, Labor Day, Hunger Action Day) demonstrates sector knowledge and adds authenticity
- • Smart content mix balancing impact stories, education, asks, and BTS content with actual tracking (6/4/6/4 breakdown provided)
- • Practical execution guidance including permission protocols, anonymization, short links, and daily engagement reminders shows real-world experience
- • Appropriate sensitivity around client stories with explicit consent/anonymization notes
- • Strong calls-to-action that vary appropriately (donate, volunteer, advocate, share, tag) rather than repetitive asks
- • Some caption language feels generic/templated ('Your support makes the difference,' 'Join us today') - could be more distinctive to organization's voice
- • The 'Maria' and 'James' placeholder names in impact stories, while common practice, feel slightly artificial without guidance on sourcing real testimonials
- • Minor assumption that September is the target month - could have been more explicit about adaptability to other months upfront
- • Could benefit from one or two specific creative concepts that are more memorable/shareable rather than standard nonprofit post formats throughout
Test Summary: Generated Nov 1, 2025 • 3 scenarios • 9 total outputs • Average quality score: 8.76/10 • Total validation cost: $0.3700