Email Subject Line Generator

SECTION 1: TOP 2 SUBJECT LINES (Ready to A/B test)

Option A (Benefit-led) - Subject: One winter foster = 3 lives saved in Red Willow (47) - Rationale: Concrete impact plus local tie-in makes the value clear fast. - Preheader: Foster 6–8 weeks, make room for 3 emergency intakes by Nov 30, 2025. (68) - With emoji: One winter foster = 3 lives saved in Red Willow ❄️ (49) - Without emoji: One winter foster = 3 lives saved in Red Willow (47)

Option B (Action-led) - Subject: Open your home this winter for a Red Willow rescue pet (54) - Rationale: Direct, seasonal call to action that centers a specific next step. - Preheader: Short-term fosters in Red Willow County keep kennels open for emergencies. (74) - With emoji: Open your home this winter for a Red Willow rescue pet 🐾 (56) - Without emoji: Open your home this winter for a Red Willow rescue pet (54)

SECTION 2: 5 ADDITIONAL OPTIONS

1) Curiosity-led - Subject: What happens when one home opens up in winter? (46) - Rationale: Sparks curiosity that leads to the “3 emergency intakes” benefit.

2) Curiosity-led - Subject: Your winter roommate might have four paws… (42) - Rationale: Playful intrigue invites opens without giving away the ask.

3) Benefit-led - Subject: Foster by Nov 30 and make room for 3 emergency intakes (54) - Rationale: Deadline + clear outcome motivates timely action.

4) Action-led - Subject: Say yes to a 6–8 week winter foster in [ City ] (47) - Rationale: Plain-language next step with local relevance.

5) Personalized - Subject: [ First Name ], could you be a winter foster in [ City ]? (57) - Rationale: Name + city personalize the ask and increase relevance for locals. - Note: Use fallback “neighbor” if name/city missing.

SECTION 3: PREHEADERS FOR THE 5 ADDITIONAL OPTIONS

1) What happens when one home opens up in winter? - Preheader: One foster in Red Willow County creates space for 3 emergency rescues. (70)

2) Your winter roommate might have four paws… - Preheader: Try a 6–8 week foster and help us keep kennels open this winter. (64)

3) Foster by Nov 30 and make room for 3 emergency intakes - Preheader: Sign up by Nov 30 to free space for emergency intakes at Red Willow. (68)

4) Say yes to a 6–8 week winter foster in [ City ] - Preheader: Quick form, training provided, and supplies covered for winter fosters. (71)

5) [ First Name ], could you be a winter foster in [ City ]? - Preheader: We’ll match you with the right pet and support you every step. (62)

SECTION 4: SPAM & DELIVERABILITY CHECK

- Potential triggers: None of the subjects use FREE, URGENT, ACT NOW, $$$, ALL CAPS, or excessive punctuation. - Risk notes: - We used a single tasteful emoji in “with emoji” variants only (LIMITED policy). - We included a clear date (Nov 30, 2025) without shouting or gimmicks. - No exclamation marks, and language stays straightforward and nonprofit-appropriate. - Clean rewrites: Not needed; no flagged triggers present.

SECTION 5: A/B TEST RECOMMENDATION

- Test pair: Option A with emoji vs Option A without emoji. - Variable: Emoji vs none (single variable control). - Hypothesis: We predict the emoji version will lift opens because local, younger volunteers notice tasteful, relevant emoji; limited use can improve visibility without hurting deliverability. - Success metric: Open rate (target benchmark 20–25%+). Consider segmenting past adoption event attendees in Red Willow County for a likely higher baseline. - Tip: In Constant Contact, send to 10–20% sample first; declare winner after 2–4 hours; send the winner to the remainder.

SECTION 6: FROM NAME RECOMMENDATION

- Recommended options (STAFF-aligned): 1) Maya, Red Willow Animal Rescue 2) Foster Team at Red Willow Animal Rescue

- Why this fits: Casual, human sender names boost opens for volunteer asks; pairing a real staff name or small team name with the org builds trust while keeping it personal and mission-centered for a local audience.

SECTION 1: TOP 2 SUBJECT LINES (Ready to A/B test)

Option A - Subject: {{FirstName}}, $50 = a week of after-school art (47) - Rationale: Personalization plus a clear $50 impact creates ownership and clarity for lapsed donors. - Preheader: Sponsor one Baltimore student’s week of after‑school art by Dec 2. (66) - With emoji: {{FirstName}}, $50 = a week of after-school art 🎨 (49) - Without emoji: {{FirstName}}, $50 = a week of after-school art (47)

Option B - Subject: Giving Tuesday: what $50 does for one student (45) - Rationale: Curiosity hook leads into the concrete impact of a $50 gift. - Preheader: Hint: your gift today sponsors a week of after‑school art in Baltimore by Dec 2. (80) - With emoji: Giving Tuesday: what $50 does for one student 🎁 (47) - Without emoji: Giving Tuesday: what $50 does for one student (45)

SECTION 2: 5 ADDITIONAL OPTIONS

1) Your $50 sponsors a week of after‑school art (44) - Type: benefit-led - Rationale: Highlights the direct, tangible outcome of a $50 gift.

2) In Baltimore, $50 opens a week of art classes (45) - Type: benefit-led - Rationale: Adds local relevance while keeping the $50 impact front and center.

3) Give $50 today to sponsor a week of after‑school art (52) - Type: action-led - Rationale: Clear call to action with the exact gift amount and outcome.

4) Beat the Dec 2 Giving Tuesday deadline—give $50 (47) - Type: action-led - Rationale: Time-bound nudge tied to Giving Tuesday and a simple action.

5) See what your last gift sparked—and how $50 builds on it (56) - Type: curiosity-led - Rationale: Re-engages lapsed donors by connecting past impact to a specific next step.

SECTION 3: PREHEADERS FOR THE 5 ADDITIONAL OPTIONS

1) Your $50 sponsors a week of after‑school art - Preheader: On Giving Tuesday, your gift funds one student’s week of art in Baltimore by Dec 2. (83)

2) In Baltimore, $50 opens a week of art classes - Preheader: Help a Harbor Youth Arts student create after school—one week, one gift, by Dec 2. (82)

3) Give $50 today to sponsor a week of after‑school art - Preheader: Your Giving Tuesday gift brings paint, supplies, and guidance to one Baltimore student. (87)

4) Beat the Dec 2 Giving Tuesday deadline—give $50 - Preheader: Quick, meaningful gift: $50 sponsors one student’s after‑school art for a full week. (84)

5) See what your last gift sparked—and how $50 builds on it - Preheader: You helped us light a creative spark. This Giving Tuesday, $50 keeps it shining. (80)

SECTION 4: SPAM & DELIVERABILITY CHECK

- Potential triggers flagged: None. We avoided ALL CAPS, FREE, URGENT, ACT NOW, multiple punctuation (!!!/???), and excessive emojis. - Currency symbol ($) and an em dash (—) are generally safe; we used one emoji only in A/B variants per LIMITED policy. - Personalization note: Ensure {{FirstName}} has a fallback of “friend” to prevent empty tags. - No rewrites needed.

SECTION 5: A/B TEST RECOMMENDATION

- Test these two: - Variant 1 (personalized/benefit): {{FirstName}}, $50 = a week of after-school art - Variant 2 (generic/curiosity): Giving Tuesday: what $50 does for one student - Variable: personalized vs generic - Hypothesis: We predict personalized will perform better because lapsed donors are more likely to re-engage when they see their name and a clear, concrete impact. - Success metric: Open rate (aim for 20–25% benchmark; lapsed segment may run lower—consider a resend to non-openers with the winning line).

SECTION 6: FROM NAME RECOMMENDATION

- Primary: Maya Thompson at Harbor Youth Arts - Alternate: Marcus Lee, Harbor Youth Arts

Why this fits: A real staff name plus the organization builds trust and warmth for an appeal, especially with lapsed donors, while keeping Harbor Youth Arts recognizable in the inbox.

SECTION 1: TOP 2 SUBJECT LINES (Ready to A/B test)

Option A - Subject (42): Please sign to defend the Clean Water Rule - Rationale: Action-led and explicit about the policy at stake to drive immediate signatures. - Preheader (71): Add your name by Dec 15 to keep the Clean Water Rule strong nationwide. - Emoji version: Not provided (Emoji policy: NONE)

Option B - Subject (40): Every 50 signatures alerts key lawmakers - Rationale: Benefit-led; quantifies impact to show how each signature moves Congress. - Preheader (89): Your signature helps trigger targeted alerts to lawmakers; every 50 counts by Dec 15. - Emoji version: Not provided (Emoji policy: NONE)

SECTION 2: 5 ADDITIONAL OPTIONS

1) Type: curiosity-led - Subject (49): What happens if we miss the December 15 deadline? - Rationale: Opens a question to spur timely action before the cutoff.

2) Type: curiosity-led - Subject (51): Your signature could be the 50th to notify Congress - Rationale: Creates tension around being the next milestone that triggers outreach.

3) Type: action-led - Subject (46): Add your name by Dec 15 to protect clean water - Rationale: Direct call with deadline and clear purpose.

4) Type: benefit-led - Subject (53): Each 50 signatures triggers a targeted lawmaker alert - Rationale: Highlights the concrete advocacy mechanism supporters enable.

5) Type: personalized - Subject (57): [firstname], your signature protects the Clean Water Rule - Rationale: Formal, respectful personalization that ties the action to the specific rule. Note: Uses Campaign Monitor tag [firstname] with fallback “supporter”

SECTION 3: PREHEADERS FOR THE 5 ADDITIONAL OPTIONS

1) What happens if we miss the December 15 deadline? - Preheader (75): Add your name today so Congress hears from you before the rule is weakened.

2) Your signature could be the 50th to notify Congress - Preheader (70): Your name may be the tipping point that triggers outreach to Congress.

3) Add your name by Dec 15 to protect clean water - Preheader (73): Sign the Global Water Trust petition; every 50 names alert key lawmakers.

4) Each 50 signatures triggers a targeted lawmaker alert - Preheader (73): Help us reach the next 50 by December 15 to protect the Clean Water Rule.

5) [firstname], your signature protects the Clean Water Rule - Preheader (80): Add your name today; policy staff in Washington will deliver alerts to Congress.

SECTION 4: SPAM & DELIVERABILITY CHECK

- Potential triggers found: None. No ALL CAPS, “FREE,” “URGENT,” “ACT NOW,” or excessive punctuation. - Clean rewrites: Not needed. - Mitigations used: Kept tone formal, avoided hype language, limited punctuation, front-loaded key terms (Clean Water Rule, signatures, deadline).

SECTION 5: A/B TEST RECOMMENDATION

- Test these two: • Option A (action-led): Please sign to defend the Clean Water Rule • Option B (benefit-led): Every 50 signatures alerts key lawmakers - Variable: Benefit-led vs action-led - Hypothesis: Benefit-led will outperform because policy-engaged supporters respond to quantified impact (every 50 signatures triggers a lawmaker alert). - Success metric: Open rate (target ≥20–25% benchmark). Consider that a national, policy-engaged list may skew higher; send to a 10–20% test segment first, declare winner after 2–4 hours, then send the winner to the remainder.

SECTION 6: FROM NAME RECOMMENDATION

- Primary: CEO, Global Water Trust - Alternate: Office of the CEO, Global Water Trust Note: A CEO-anchored from name lends authority and aligns with a formal advocacy alert to policy-engaged partners, signaling institutional credibility without over-personalization.