GivingTuesday Campaign Email
Day-of email for GivingTuesday participation
The Prompt
The Prompt
GivingTuesday Three-Email Campaign Generator
BEFORE YOU BEGIN: Fill in these fields
Organization Information
- [ORGANIZATION NAME] – e.g., “City Youth Literacy Project”
- [MISSION/CAUSE] – 5–8 words, e.g., “free tutoring for underserved students”
- [EIN/LEGAL NAME] – e.g., “EIN 12-3456789, City Youth Literacy Project, Inc.”
Campaign Details
- [GIVINGTUESDAY DATE] – e.g., “December 3, 2024”
- [TIME ZONE] – primary sending timezone, e.g., “ET”
- [RECIPIENT TIME ZONE] – “Same as TIME ZONE” or specific zone(s); if national, write “Varies—note local time”
- [DONATION LINK] – full URL to your GivingTuesday donation page
- [HASHTAGS] – 1–2 tags, e.g., “#GiveLocal #LiteracyMatters”
- [SOCIAL HANDLE] – e.g., “@CityYouthLit”
- [DEADLINE TIME] – e.g., “11:59pm ET”
Goal & Match
- [GOAL TYPE] – choose ONE: “donors” or “dollars”
- [GOAL NUMBER] – e.g., “500 donors” or “$25,000”
- [MATCH DETAILS] – “amount, source, deadline” (e.g., “$10,000 match from Smith Family Foundation, through 11:59pm”), or “NONE”
Impact Story
- [BENEFICIARY/PROGRAM] – e.g., “Maria, a 3rd grader in our after‑school program”
- [IMPACT UNIT] – e.g., “$25 provides 2 hours of one‑on‑one tutoring”
Personalization & Signer
- [FIRST NAME|"Friend"] – use fallback “Friend” if name not available
- [FROM NAME] – e.g., “Sarah Chen”
- [TITLE] – e.g., “Executive Director”
- [TONE] – choose ONE: FORMAL (precise, respectful), WARM (friendly, mission‑forward), CASUAL (energetic, conversational)
Email Setup (infrastructure)
- [SENDER DISPLAY NAME] – e.g., “City Youth Literacy Project”
- [SENDER EMAIL] – e.g., “hello@cityyouthlit.org”
- [REPLY-TO EMAIL] – e.g., “support@cityyouthlit.org”
- [FORMAT] – choose ONE: “Plain text (recommended)” or “Simple HTML (minimal styling)”
Compliance Footer
- [PHYSICAL ADDRESS] – mailing address
- [UNSUBSCRIBE LINK] – placeholder text “Unsubscribe” or your ESP tag
- [PRIVACY LINK] – optional URL
TASK: Create three GivingTuesday emails
Email Timing & Labels
- Email 1: Morning Launch (7–9am [TIME ZONE]; if [RECIPIENT TIME ZONE] differs, note “[send 7–9am local time]”)
- Email 2: Mid‑Day Update (12–2pm [TIME ZONE]; note local time if varies)
- Email 3: Final Push (6–9pm [TIME ZONE]; note local time if varies)
For each email, include these components in this exact order:
1) Subject Line Options – 2 options, each 4–7 words
2) Preheader – 35–60 characters
3) Email Body – 150–220 words
4) CTA Button – 2–4 words linking to [DONATION LINK]
5) P.S. – one sentence
6) Social Share – one sentence inviting forward/share with [HASHTAGS] and [SOCIAL HANDLE]
7) Image Suggestion – one sentence with a recommended image and alt‑text (Email 1 and Email 3 only)
Content Requirements (apply to all three emails)
- Open with personalization using [FIRST NAME|"Friend"]
- Lead with a 1–2 sentence impact mini‑story about [BENEFICIARY/PROGRAM] that includes [IMPACT UNIT]
- State the campaign goal clearly:
• Email 1: Introduce “[GOAL NUMBER] [GOAL TYPE]”
• Email 2 and 3: Show progress with specific numbers (e.g., “127 of 500 donors so far — **25%** there” or “**$8,450** of **$25,000** raised”)
- If [MATCH DETAILS] ≠ “NONE”: name the amount, source, and deadline; show how gifts are doubled/boosted until the stated deadline
- If [MATCH DETAILS] = “NONE”: use a countdown to [DEADLINE TIME] and participation framing (“Add your name to today’s donor roll”)
- Include one sentence noting that GivingTuesday gifts build momentum for year‑end, not replace it
- Include social proof/community language (e.g., “Join 200 neighbors”)
- Maintain one clear CTA only; no secondary asks
- Signature from [FROM NAME], [TITLE]
- Invite to forward/share with friends/family
- Footer: tax‑deductibility with [EIN/LEGAL NAME], [PHYSICAL ADDRESS], and [UNSUBSCRIBE LINK]
Email‑Specific Elements
- Email 2 (Mid‑Day) Body: include one brief bulleted list with 3–5 bullets. Use bullets for any of:
• Impact examples tied to [IMPACT UNIT]
• Match/urgency status with numbers
• Quick ways to participate (give, share, employer match)
• Current community momentum (“X classrooms funded,” “X first‑time donors”)
- Email 3 (Final Push): emphasize last‑chance urgency without guilt, highlight the day’s momentum, and reinforce participation (“every donor counts”)
Writing Standards
- Mobile‑first: short paragraphs (2–3 sentences max), clear line breaks
- Scannable: you may indicate bold using **asterisks** for key numbers/deadlines
- Reading level: Grade 6–8; plain language, active voice
- Tone: match the selected [TONE] throughout
- Authentic, specific, community‑centered; avoid hype and vague phrases
- Avoid: clichés (“on this special day”), jargon, guilt/fright tactics, multiple CTAs, attachments
Segmentation (optional but recommended)
- Provide one optional one‑sentence swap in each email for:
• New/prospective donors – welcoming and explains why today matters
• Past donors – thanks for previous support and invites them back
OUTPUT FORMAT (use exactly this structure)
═══════════════════════════════════════
EMAIL 1: MORNING LAUNCH (7–9am [TIME ZONE])
═══════════════════════════════════════
SUBJECT LINE OPTIONS:
1. [Option 1]
2. [Option 2]
PREHEADER:
[35–60 characters]
EMAIL BODY:
[150–220 words. Start with personalization and impact mini‑story. Introduce goal, match or countdown, [IMPACT UNIT], community proof, year‑end bridge, single CTA setup, and sign‑off.]
CTA BUTTON: [2–4 words linking to [DONATION LINK]]
P.S. [One sentence adding urgency or personal touch.]
SOCIAL SHARE: [Invite to forward/share with [HASHTAGS] and [SOCIAL HANDLE].]
IMAGE SUGGESTION: [Describe recommended beneficiary/program photo. Alt‑text: “...”]
DONOR SEGMENT SWAP:
• New donors: [One‑sentence alternative line]
• Past donors: [One‑sentence alternative line]
═══════════════════════════════════════
EMAIL 2: MID‑DAY UPDATE (12–2pm [TIME ZONE])
═══════════════════════════════════════
SUBJECT LINE OPTIONS:
1. [Option 1]
2. [Option 2]
PREHEADER:
[35–60 characters]
EMAIL BODY:
[150–220 words. Start with personalization and quick impact line. Show progress (e.g., “XX of YY [GOAL TYPE]”). If match, restate status and deadline; if no match, use countdown to [DEADLINE TIME]. Include one brief bulleted list (3–5 bullets) highlighting impact/momentum/ways to participate. Reinforce community and year‑end bridge. Keep paragraphs short.]
• Bullet 1
• Bullet 2
• Bullet 3
• [Optional Bullet 4–5]
CTA BUTTON: [2–4 words linking to [DONATION LINK]]
P.S. [One sentence that nudges participation now.]
SOCIAL SHARE: [Invite forward/share with [HASHTAGS] and [SOCIAL HANDLE].]
DONOR SEGMENT SWAP:
• New donors: [One‑sentence alternative line]
• Past donors: [One‑sentence alternative line]
═══════════════════════════════════════
EMAIL 3: FINAL PUSH (6–9pm [TIME ZONE])
═══════════════════════════════════════
SUBJECT LINE OPTIONS:
1. [Option 1]
2. [Option 2]
PREHEADER:
[35–60 characters]
EMAIL BODY:
[150–220 words. Start with personalization and impact line. Emphasize last‑chance urgency (no guilt), show updated progress and what’s left to reach [GOAL NUMBER]. If match, call out final hours; if none, countdown to [DEADLINE TIME]. Highlight community momentum and that every donor counts. Include year‑end bridge sentence. Close with clear single CTA and sign‑off.]
CTA BUTTON: [2–4 words linking to [DONATION LINK]]
P.S. [One sentence — last chance by [DEADLINE TIME].]
SOCIAL SHARE: [Invite forward/share with [HASHTAGS] and [SOCIAL HANDLE].]
IMAGE SUGGESTION: [Describe progress/celebration image (e.g., donor roll graphic). Alt‑text: “...”]
DONOR SEGMENT SWAP:
• New donors: [One‑sentence alternative line]
• Past donors: [One‑sentence alternative line]
═══════════════════════════════════════
STANDARD FOOTER (Use for all three emails)
═══════════════════════════════════════
From: [SENDER DISPLAY NAME] <[SENDER EMAIL]> • Reply‑To: [REPLY-TO EMAIL]
[ORGANIZATION NAME] is a 501(c)(3) nonprofit. Donations are tax‑deductible as allowed by law. [EIN/LEGAL NAME]
[PHYSICAL ADDRESS]
Manage preferences | [UNSUBSCRIBE LINK] | Privacy: [PRIVACY LINK]
(If using Simple HTML, keep styling minimal and mobile‑friendly. Do not embed attachments. One primary CTA link only.)
QUALITY CHECKLIST (verify before sending)
- [ ] Opens with an impact mini‑story and personalization
- [ ] Goal is clear; progress is specific and visual in Emails 2–3
- [ ] Match/countdown details are accurate and prominent
- [ ] One CTA only; button text is clear and linked to [DONATION LINK]
- [ ] Mobile‑friendly: short paragraphs, clear line breaks, scannable
- [ ] Tone matches [TONE]; plain language, Grade 6–8 reading level
- [ ] Includes community proof and forward/share invite
- [ ] Year‑end bridge line included
- [ ] Footer includes tax language, address, unsubscribe
- [ ] No clichés, jargon, guilt, or multiple competing asks
Make it simple, urgent, and specific. Emphasize participation over dollars, clarity over flourish, and authenticity over hype. A small team should be able to copy, customize, and send with confidence.How to Customize
- Replace all [BRACKETED] fields with your specific information
- Adjust tone and length as needed for your audience
- Review and personalize before using
Pro Tips
- Test this prompt with your preferred AI tool before using in production
- Always review AI output for accuracy and appropriateness
- Customize outputs to match your organization’s voice and brand
Related Prompts
(See other prompts in the fundraising category)
Example Outputs
Compare scenarios: We tested this prompt with 3 different nonprofit contexts. Each scenario shows outputs from GPT-5, Claude, and Gemini. Select a model above each scenario to compare.
Small Community Org
Volunteer-run rural literacy nonprofit operating a weekly bookmobile across three Montana counties; local donors and small businesses anchor support.
View scenario details
═══════════════════════════════════════ EMAIL 1: MORNING LAUNCH (7–9am MT) ═══════════════════════════════════════
SUBJECT LINE OPTIONS: 1. Kickstart GivingTuesday for Rural Readers 2. Double your impact for young readers
PREHEADER: Gifts doubled by Meadowview Credit Union until 11:59pm.
EMAIL BODY: Friend,
On our Tuesday route, Jayden, a 2nd grader, races to the bookmobile to pick out her next stack. **$25 stocks a child’s book bundle**—the stories she’ll read all week.
Today our goal is simple and bold: **200 donors** by midnight. Thanks to a **$5,000 match from Meadowview Credit Union, through 11:59pm MT**, your gift today goes twice as far until the match is met.
When you give now, you’ll join neighbors across Pine Ridge and beyond who believe every rural kid should have books at home. Your GivingTuesday gift builds momentum for our year‑end drive—it doesn’t replace it. It tells our community, “reading matters here,” and helps us plan more free books and reading clubs on every route.
Will you be one of the first to get us rolling to 200?
Thank you for fueling the bookmobile and the joy it delivers.
With gratitude, Elena Lopez Director
CTA BUTTON: Double My Gift — https://www.pineridgebookmobile.org/give/givingtuesday
P.S. Give by **11:59pm MT** to have your gift doubled for kids like Jayden.
SOCIAL SHARE: Please forward this email or share our page with #GiveReading #RuralKidsRead and tag @PineRidgeBooks.
IMAGE SUGGESTION: Photo of Jayden (or a 2nd grader) choosing books beside the bookmobile on a rural road; Alt‑text: “Smiling 2nd grader picks out a book bundle at the Pine Ridge Bookmobile.”
DONOR SEGMENT SWAP: • New donors: If this is your first gift, welcome—today is the easiest way to put real books into small hands. • Past donors: Your past support put books on our shelves—thank you for considering a GivingTuesday gift to keep them moving.
═══════════════════════════════════════ EMAIL 2: MID‑DAY UPDATE (12–2pm MT) ═══════════════════════════════════════
SUBJECT LINE OPTIONS: 1. Midday update: help hit 200 donors 2. We’re halfway there—join us
PREHEADER: We’re at 112 of 200 donors—gifts still doubled.
EMAIL BODY: Friend,
Jayden, a 2nd grader on our Tuesday route, already picked her new reads this morning because **$25 stocks a child’s book bundle**. That’s the power of this day.
Mid‑day update: we’re at **112 of 200 donors—56% there**. The **$5,000 match from Meadowview Credit Union runs through 11:59pm MT**, so every gift is still doubled until we hit the match.
Here are quick ways you can help us cross the line: • Give now—your gift is doubled for kids like Jayden • Share the link with 2 friends or a family group text • Ask if your employer matches gifts for extra impact • Momentum check: **112 donors**, including **41 first‑time donors**, and **3 bookmobile stops** restocked today
Your GivingTuesday gift builds the wave we need for year‑end plans—more routes, more reading clubs, more book bundles.
Join neighbors across Pine Ridge to help us reach **200 donors** today.
Thank you for being part of this.
—Elena Lopez, Director
CTA BUTTON: Keep Us Moving — https://www.pineridgebookmobile.org/give/givingtuesday
P.S. A few minutes now can put books in a child’s backpack tonight—while your gift is still doubled.
SOCIAL SHARE: Will you forward this or post the link with #GiveReading #RuralKidsRead and tag @PineRidgeBooks?
DONOR SEGMENT SWAP: • New donors: First-time gifts count big today—thanks for joining the roll. • Past donors: Thanks for all you’ve done—your mid‑day gift can spark another stop’s book restock.
═══════════════════════════════════════ EMAIL 3: FINAL PUSH (6–9pm MT) ═══════════════════════════════════════
SUBJECT LINE OPTIONS: 1. Final hours: help reach 200 donors 2. Last chance to double book bundles
PREHEADER: We’re at 173 donors—be one of the 200 by midnight.
EMAIL BODY: Friend,
Before bed, Jayden curls up with tonight’s pick from the bookmobile. **$25 stocks a child’s book bundle**, and kids like her are reading because of neighbors like you.
Final update: we’re at **173 of 200 donors—86% there**. The **$5,000 Meadowview Credit Union match ends at 11:59pm MT**, so there are only a few hours left to double your impact.
Every donor counts. If 27 more people give tonight, we’ll reach the goal and roll into year‑end with strong momentum for more routes and reading clubs. Your gift tonight doesn’t replace year‑end giving—it fuels it.
Join the community that said “yes” today—farmers, teachers, parents, and readers across Pine Ridge—so we can deliver even more stories on Tuesday’s route and beyond.
Thanks for helping us finish strong.
With appreciation, Elena Lopez Director
CTA BUTTON: Give by Midnight — https://www.pineridgebookmobile.org/give/givingtuesday
P.S. Last chance: give by **11:59pm MT** to be counted and doubled.
SOCIAL SHARE: A quick forward or post with #GiveReading #RuralKidsRead and @PineRidgeBooks can help us reach 200.
IMAGE SUGGESTION: Simple progress graphic or photo of the bookmobile at dusk with a “173/200 donors” sign; Alt‑text: “Evening bookmobile with progress: 173 of 200 donors.”
DONOR SEGMENT SWAP: • New donors: Be one of the final 27—your first gift tonight will be doubled. • Past donors: You’ve helped us get this far—one more gift tonight can push us over 200.
═══════════════════════════════════════ STANDARD FOOTER (Use for all three emails) ═══════════════════════════════════════
From: Pine Ridge Bookmobile <hello@pineridgebookmobile.org> • Reply‑To: elena@pineridgebookmobile.org Pine Ridge Bookmobile is a 501(c)(3) nonprofit. Donations are tax‑deductible as allowed by law. EIN 86-2198741, Pine Ridge Bookmobile, Inc. 14 Depot Street, Pine Ridge, MT 59741 Manage preferences | Unsubscribe | Privacy: https://www.pineridgebookmobile.org/privacy
(If using Simple HTML, keep styling minimal and mobile‑friendly. Do not embed attachments. One primary CTA link only.)
QUALITY CHECKLIST (verify before sending) - [ ] Opens with an impact mini‑story and personalization - [ ] Goal is clear; progress is specific and visual in Emails 2–3 - [ ] Match/countdown details are accurate and prominent - [ ] One CTA only; button text is clear and linked to https://www.pineridgebookmobile.org/give/givingtuesday - [ ] Mobile‑friendly: short paragraphs, clear line breaks, scannable - [ ] Tone matches WARM; plain language, Grade 6–8 reading level - [ ] Includes community proof and forward/share invite - [ ] Year‑end bridge line included - [ ] Footer includes tax language, address, unsubscribe - [ ] No clichés, jargon, guilt, or multiple competing asks
Make it simple, urgent, and specific. Emphasize participation over dollars, clarity over flourish, and authenticity over hype. A small team should be able to copy, customize, and send with confidence.
AI Evaluation Details (Score: 8.8/10)
This is an exceptionally well-executed campaign that demonstrates strong adherence to nonprofit email best practices. The output follows the complex template precisely, maintains consistent warm tone throughout, and delivers actionable, ready-to-use content. The progression across three emails is logical and compelling, with appropriate urgency escalation.
- • Excellent structural compliance—all required elements present in correct order with proper formatting and word counts (Email 1: 178 words, Email 2: 182 words, Email 3: 168 words)
- • Strong narrative consistency featuring Jayden throughout all three emails, creating emotional continuity without manipulation
- • Effective use of specificity and progress tracking (112/200 at 56%, 173/200 at 86%) with clear visual formatting using bold
- • Authentic community voice appropriate for rural Montana context—mentions farmers, teachers, local credit union, and Tuesday route details
- • Mobile-optimized writing with short paragraphs, clear CTAs, and scannable bullet list in Email 2
- • Smart segmentation swaps that genuinely differentiate messaging for new vs. returning donors
- • Proper balance of urgency without guilt ('Last chance' framing is factual, not manipulative)
- • Year-end bridge language naturally integrated in all three emails as required
- • Subject line #1 in Email 1 ('Kickstart GivingTuesday') uses slightly generic phrasing that could be stronger
- • Email 2 could show match fund depletion status (e.g., '$2,800 of $5,000 match remaining') for added urgency
- • Minor repetition of 'neighbors across Pine Ridge' phrase appears in both Email 1 and Email 3
- • Image suggestions are good but could be more specific about photo composition (e.g., 'close-up of child's hands' vs. general 'smiling 2nd grader')
Mid-Size Professional Org
Urban youth workforce nonprofit providing tech education and internships; supporters include alumni, parents, and local tech firms across time zones.
View scenario details
═══════════════════════════════════════ EMAIL 1: MORNING LAUNCH (7–9am PT; send 7–9am local time) ═══════════════════════════════════════
SUBJECT LINE OPTIONS: 1. Launch day: double teen tech 2. Your gift powers teen coders
PREHEADER: Give by 6:00pm PT to double your impact today.
EMAIL BODY: Friend,
Amira, a first‑gen senior in our internship track, shipped her first app this fall. $50 covers a week of after‑school labs—the time she used to practice, debug, and grow.
Today we’re aiming for **$75,000** to fuel coding and career mentorship for teens across Harbor City.
This morning, every gift is doubled thanks to a **$25,000 match from Portside Ventures, through 6:00pm PT**. That means **$50 becomes $100**—one week of labs becomes two for a student like Amira.
Join neighbors, mentors, and alumni kicking off GivingTuesday with us. Early gifts set the pace and help more teens find their path in tech.
GivingTuesday sparks our year‑end push—it builds momentum and doesn’t replace any December gift you plan to make.
Can you jump in now and help us launch strong?
—Marcus Reed Executive Director
CTA BUTTON: Double my gift
P.S. Give before **6:00pm PT** to have your gift doubled.
SOCIAL SHARE: Please forward to a friend or share with #TechForTeens #GivingTuesday and tag @HarborCityTech.
IMAGE SUGGESTION: Candid photo of Amira and a mentor high‑fiving over a laptop during after‑school lab. Alt‑text: “Amira codes with a mentor in Harbor City Youth Tech’s after‑school lab.”
DONOR SEGMENT SWAP: • New donors: First time giving? Today’s perfect—your impact is doubled and you’ll join a welcoming crew of neighbors. • Past donors: Thanks for backing our students before—your early gift today will set the pace again.
═══════════════════════════════════════ EMAIL 2: MID‑DAY UPDATE (12–2pm PT; send 12–2pm local time) ═══════════════════════════════════════
SUBJECT LINE OPTIONS: 1. Midday update: keep it doubling 2. Almost halfway—boost your impact
PREHEADER: We’re at $36,850 of $75,000—gifts double until 6:00pm PT.
EMAIL BODY: Friend,
Quick win: Amira, a first‑gen senior in our internship track, leveled up fast because $50 covers a week of after‑school labs—focused time to build real projects.
Right now we’re at **$36,850** of **$75,000** raised—almost **50%** there by early afternoon.
Your gift still goes 2x with a **$25,000 match from Portside Ventures** until **6:00pm PT**.
• **$50 = 1 week of labs** (today it becomes 2 weeks) for a teen like Amira • Help push us past **$40,000 by 2:00pm PT**—we’re close • Quick ways to help: give now, share the link, ask your employer to match • Community momentum: **92 first‑time donors** have joined in so far
When you give today, you’re fueling our year‑end work. These gifts start the momentum—they don’t replace your December plans.
If you can, jump in before the match ends and keep the meters moving.
—Marcus Reed Executive Director
CTA BUTTON: Double my impact
P.S. If you’re planning to give, do it before **6:00pm PT** so it’s doubled.
SOCIAL SHARE: Please forward to a friend or share with #TechForTeens #GivingTuesday and tag @HarborCityTech.
DONOR SEGMENT SWAP: • New donors: Welcome—today’s the simplest way to start strong, and your gift counts 2x until 6:00pm PT. • Past donors: You’ve helped us grow—come back today and your impact doubles.
═══════════════════════════════════════ EMAIL 3: FINAL PUSH (6–9pm PT; send 6–9pm local time) ═══════════════════════════════════════
SUBJECT LINE OPTIONS: 1. Last hours: help hit $75k 2. We’re close—finish strong by 11:59
PREHEADER: We’re close—every donor counts by 11:59pm PT.
EMAIL BODY: Friend,
Amira, a first‑gen senior in our internship track, found her voice in code. $50 covers a week of after‑school labs—the steady time that helped her ship her first app.
As of 6:30pm PT, we’ve raised **$62,410** of **$75,000**—just **$12,590** to go by **11:59pm PT**.
Huge thanks to Portside Ventures—their **$25,000 match** wrapped at **6:00pm PT** and powered a big leap. Now it’s the home stretch. Hundreds of neighbors have chipped in. Every donor counts—whatever you can give tonight moves us closer.
Your gift tonight keeps momentum rolling into year‑end. It adds to, not replaces, any December giving you plan.
We’re close. Will you help push us over the line?
—Marcus Reed Executive Director
CTA BUTTON: Give before midnight
P.S. Last chance: gifts must be in by **11:59pm PT** to help us reach $75,000.
SOCIAL SHARE: Please forward to a friend or share with #TechForTeens #GivingTuesday and tag @HarborCityTech.
IMAGE SUGGESTION: Simple progress graphic or photo of students celebrating after a demo night, with a visible “$62,410 raised” overlay. Alt‑text: “Teens celebrate progress as the GivingTuesday total nears $75,000.”
DONOR SEGMENT SWAP: • New donors: Jump in—your gift tonight helps close the gap and welcomes you into this community. • Past donors: You’ve brought us this far—one more gift tonight can carry us to the finish.
═══════════════════════════════════════ STANDARD FOOTER (Use for all three emails) ═══════════════════════════════════════
From: Harbor City Youth Tech <team@hcyouthtech.org> • Reply‑To: give@hcyouthtech.org Harbor City Youth Tech is a 501(c)(3) nonprofit. Donations are tax‑deductible as allowed by law. EIN 45-6723091, Harbor City Youth Tech, Inc. 2201 Dock Avenue, Suite 300, Harbor City, CA 94013 Manage preferences | Unsubscribe | Privacy: https://www.hcyouthtech.org/privacy
(If using Simple HTML, keep styling minimal and mobile‑friendly. Do not embed attachments. One primary CTA link only.)
QUALITY CHECKLIST (verify before sending) - [ ] Opens with an impact mini‑story and personalization - [ ] Goal is clear; progress is specific and visual in Emails 2–3 - [ ] Match/countdown details are accurate and prominent - [ ] One CTA only; button text is clear and linked to https://www.hcyouthtech.org/donate/givingtuesday - [ ] Mobile‑friendly: short paragraphs, clear line breaks, scannable - [ ] Tone matches CASUAL; plain language, Grade 6–8 reading level - [ ] Includes community proof and forward/share invite - [ ] Year‑end bridge line included - [ ] Footer includes tax language, address, unsubscribe - [ ] No clichés, jargon, guilt, or multiple competing asks
AI Evaluation Details (Score: 8.8/10)
This is a highly professional, ready-to-use email campaign that demonstrates strong adherence to the detailed prompt requirements. The casual tone is well-executed without being unprofessional, the match mechanics are clearly explained, and the progression across three emails creates genuine urgency. Minor weaknesses include slightly formulaic phrasing in places and one small structural inconsistency.
- • Excellent match mechanics clarity—the progression from 'double until 6pm' to 'match ended, now home stretch' is logically sound and creates real urgency without confusion
- • Strong casual tone execution—phrases like 'Quick win,' 'keep the meters moving,' and 'jump in' feel authentic to tech/youth sector without being overly informal
- • Precise adherence to word counts, formatting requirements, and structural elements—all three emails include required components in correct order
- • Effective use of specific numbers and progress tracking—$36,850 of $75,000 (49%) and $62,410 (83%) feel realistic and create visual momentum
- • Smart segmentation swaps that genuinely differentiate messaging for new vs. returning donors without adding complexity
- • Mobile-friendly structure with short paragraphs, clear visual hierarchy using bold, and scannable bullet list in Email 2
- • Amira's story is consistently woven through all three emails with the $50 impact unit, creating narrative coherence
- • Year-end bridge language is present in all three emails without being repetitive or awkward
- • Email 3 preheader says 'every donor counts by 11:59pm PT' but the match already ended at 6pm—could be clearer that this is about participation, not matching
- • Some phrases feel slightly templated—'jump in,' 'fuel,' 'momentum' appear multiple times across emails, reducing distinctiveness
- • The casual tone, while appropriate, occasionally borders on corporate-casual rather than genuinely conversational (e.g., 'welcoming crew of neighbors' feels slightly forced)
Large Established Org
Regional food bank network serving six Midwestern states with distribution hubs and pantry partners; broad donor base and national corporate partners.
View scenario details
═══════════════════════════════════════ EMAIL 1: MORNING LAUNCH (7–9am CT) [send 7–9am local time] ═══════════════════════════════════════
SUBJECT LINE OPTIONS: 1. GivingTuesday starts now—double impact 2. Help reach 5,000 donors today
PREHEADER: Be 1 of 5,000 donors—doubled until 11:59pm CT.
EMAIL BODY: Friend,
At our Southside Pantry, Tasha—a working mom—picked up fresh produce before her shift. She told us that $30 supplies a week of produce for a family, and it turns a tight week into a healthy one.
Today is GivingTuesday. Our goal is **5,000 donors** to advance healthy food access across the Midwest. Thanks to a **$150,000 match from Heartland Health Foundation, through 11:59pm CT**, your gift today is doubled while funds last.
Please join neighbors across the Midwest and add your name early. Every donor counts. Your GivingTuesday gift builds momentum for year‑end; it does not replace it.
Together, we can keep pantries stocked, support mobile markets, and help families like Tasha’s choose fresh food with dignity. Will you be one of the first donors on the roll?
Thank you for acting today.
With respect,
Dr. Natalie Singh Chief Executive Officer
CTA BUTTON: Give now (https://www.mffa.org/donate/givingtuesday)
P.S. Giving early helps unlock the full match and fuels today’s momentum.
SOCIAL SHARE: Please forward this email or share with friends using #FuelTheFoodBank #MidwestGives and tag @MidwestFreshFood.
IMAGE SUGGESTION: Photo of Tasha (or a parent) leaving the Southside Pantry with a basket of produce; Alt‑text: “Tasha, a working mom, carrying fresh produce home from our pantry.”
DONOR SEGMENT SWAP: • New donors: Welcome—your first gift today is doubled and helps stock a full week of produce for a family. • Past donors: Thank you for your previous support—please add your name again today so your gift is doubled for families like Tasha’s.
═══════════════════════════════════════ EMAIL 2: MID‑DAY UPDATE (12–2pm CT) [send 12–2pm local time] ═══════════════════════════════════════
SUBJECT LINE OPTIONS: 1. Mid‑day: see our progress 2. Join the donor roll today
PREHEADER: We are 41% to 5,000 donors—help close the gap.
EMAIL BODY: Friend,
This morning, Tasha left our Southside Pantry with greens, apples, and eggs. She reminds us that $30 supplies a week of produce for a family.
As of 12:30pm CT, we are at **2,050** of **5,000** donors—**41%** of the way. The **$150,000 match from Heartland Health Foundation** is still doubling gifts through **11:59pm CT**.
Here is how you can help right now: • $30 supplies a week of produce for a family; any amount is doubled today • **2,050** neighbors have given; help move us toward **5,000** • Match active until **11:59pm CT**—your impact is doubled while funds last • Quick actions: give now, share this email, ask your employer about matching
Your GivingTuesday gift builds momentum for our year‑end work; it does not replace it. Please add your name so more families across the Midwest can choose healthy food with dignity.
With appreciation,
Dr. Natalie Singh Chief Executive Officer
CTA BUTTON: Give now (https://www.mffa.org/donate/givingtuesday)
P.S. A few minutes now keeps fresh produce moving out the door this week.
SOCIAL SHARE: Please forward or share with #FuelTheFoodBank #MidwestGives and tag @MidwestFreshFood.
DONOR SEGMENT SWAP: • New donors: If today is your first gift, thank you—your participation is what counts and it is doubled. • Past donors: Your past support stocked our shelves; please add your name again so your gift is doubled today.
═══════════════════════════════════════ EMAIL 3: FINAL PUSH (6–9pm CT) [send 6–9pm local time] ═══════════════════════════════════════
SUBJECT LINE OPTIONS: 1. Final hours: be counted tonight 2. We are close—help us finish
PREHEADER: 84% to goal; final hours to be counted and doubled.
EMAIL BODY: Friend,
Tasha’s family is planning meals for the week because supporters made fresh produce available. Remember: $30 supplies a week of produce for a family.
As of 7:15pm CT, we have **4,210** of **5,000** donors—**84%** there. That is strong momentum from neighbors across the Midwest. We are **790 donors** away, and every donor counts.
There are only a few hours left to have your gift doubled by the **$150,000 match from Heartland Health Foundation, through 11:59pm CT**. Please add your name now so families like Tasha’s can count on healthy food.
Your GivingTuesday gift builds momentum for our year‑end efforts; it does not replace them. Thank you for standing with Midwest Fresh Food Alliance.
Respectfully,
Dr. Natalie Singh Chief Executive Officer
CTA BUTTON: Add my name (https://www.mffa.org/donate/givingtuesday)
P.S. Last chance: please give by 11:59pm local time to be counted today.
SOCIAL SHARE: Invite a friend to join you—forward this or share with #FuelTheFoodBank #MidwestGives and tag @MidwestFreshFood.
IMAGE SUGGESTION: Simple progress graphic showing 84% to the 5,000‑donor goal, or volunteers holding “Thank you” signs; Alt‑text: “Progress bar at 84%—help reach 5,000 donors tonight.”
DONOR SEGMENT SWAP: • New donors: Your first gift tonight is doubled and helps close the final gap to 5,000 donors. • Past donors: You have carried us this far—please renew tonight so we reach 5,000 donors together.
═══════════════════════════════════════ STANDARD FOOTER (Use for all three emails) ═══════════════════════════════════════
From: Midwest Fresh Food Alliance <updates@mffa.org> • Reply‑To: donors@mffa.org Midwest Fresh Food Alliance is a 501(c)(3) nonprofit. Donations are tax‑deductible as allowed by law. EIN 11-3894560, Midwest Fresh Food Alliance, Inc. 1800 W. Lake Street, Suite 500, Chicago, IL 60612 Manage preferences | Unsubscribe | Privacy: https://www.mffa.org/privacy
(If using Simple HTML, keep styling minimal and mobile‑friendly. Do not embed attachments. One primary CTA link only.)
═══════════════════════════════════════ QUALITY CHECKLIST (verify before sending) - [ ] Opens with an impact mini‑story and personalization - [ ] Goal is clear; progress is specific and visual in Emails 2–3 - [ ] Match/countdown details are accurate and prominent - [ ] One CTA only; button text is clear and linked to https://www.mffa.org/donate/givingtuesday - [ ] Mobile‑friendly: short paragraphs, clear line breaks, scannable - [ ] Tone matches FORMAL; plain language, Grade 6–8 reading level - [ ] Includes community proof and forward/share invite - [ ] Year‑end bridge line included - [ ] Footer includes tax language, address, unsubscribe - [ ] No clichés, jargon, guilt, or multiple competing asks
AI Evaluation Details (Score: 9.2/10)
This is an exceptionally well-executed campaign that demonstrates professional-grade nonprofit communications. The formal tone is consistently maintained while remaining accessible, all template requirements are met with precision, and the content feels authentic and mission-driven rather than formulaic. The progression across three emails is strategically sound with appropriate urgency escalation.
- • Perfect tone execution: formal yet warm, respectful without being stiff, using phrases like 'With respect' and 'Respectfully' that match the CEO signature while maintaining accessibility
- • Excellent use of specific, credible progress metrics (41%, 84%) that create genuine urgency without manipulation
- • Strong impact storytelling: Tasha's story is woven consistently across all three emails without becoming repetitive, grounding the ask in real human benefit
- • Smart match messaging: clearly states amount, source, and deadline in each email; effectively communicates the doubling mechanism
- • Mobile-optimized structure with short paragraphs, clear visual hierarchy using bold for key numbers, and scannable bullet list in Email 2
- • Excellent segmentation swaps that feel natural and would genuinely improve personalization
- • Professional subject lines that balance urgency with dignity (no ALL CAPS or excessive punctuation)
- • Year-end bridge sentence included in all three emails as required, positioned naturally
- • CTA button text evolves appropriately: 'Give now' → 'Give now' → 'Add my name' (participation framing in final push)
- • Image suggestions are specific, actionable, and include proper alt-text for accessibility
- • Email 2 body is approximately 185 words, which is within range but on the higher end given the bulleted list—could be tightened slightly for faster mobile scanning
- • The phrase 'choose fresh food with dignity' appears in both Email 1 and Email 2; while thematically strong, slight variation would reduce repetition
- • Preheader in Email 3 could be slightly more urgent given it's the final push (though current version is still effective)
Test Summary: Generated Nov 2, 2025 • 3 scenarios • 9 total outputs • Average quality score: 8.56/10 • Total validation cost: $0.3698